Microcontent is the small chunks of content — both words and visuals — that people see first and are most likely to pay attention to first. It includes email subject lines and pre-header text, headlines and subheads online and in print, photo captions, and most social content. Hashtags are also a form of microcontent.

Microcontent is so important to your success as a nonprofit communicator that, in written form, it’s one of the seven writing styles that all nonprofit communicators should master.

Published On: January 1, 1970|Categories: Nonprofit Communications|

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