Behind-The-Scenes-HeaderEver wonder how they did it?

Those nonprofits who took bad news and turned it into triumph or other organizations who created a seemingly simple campaign that went viral?


 April 21st and 28th, 2016

Join us for our latest feature in our training webinar series – NPCOMM: Behind the Scenes – to get an inside peek into how nonprofits run successful campaigns, create viral sensations, and develop strategies to make it all work.

These webinars are for All-Access Pass Holders only, but you can get a Monthly Pass and attend both for only $99.


Taking a Huge Leap into Crowdfunding
and Surviving a Viral Success

1:00 p.m. Eastern (10:00 a.m. Pacific)

setfanieelliscirclewith Stefanie Ellis of Girl Scouts of Western Washington

What would your nonprofit do if a donor gave you $100,000 — and then after you cashed the check, put limits on that gift that you couldn’t live with? That’s what happened last summer to Girl Scouts of Western Washington.

They couldn’t live with the donor’s requirement to exclude transgender girls — but the donation was nearly a third of their financial assistance. Girl Scouts gave the money back, but they needed to replace it and fast. The solution was one many nonprofits are trying: a crowdfunding campaign.

Launching a crowdfunding campaign for the first time is challenging enough as it is. But that’s only half of the story you’ll hear during this webinar!

What would you do if that campaign turned into one of the biggest viral sensations of the year? Would getting calls from national and international media demanding an interview be your dream come true, or a terrible nightmare?

Learn from someone who knows it’s really a little bit of both!

Stefanie Ellis of Girl Scouts of Western Washington was part of the amazing team that brought the world the fundraising campaign and viral video, “Girl Scouts is for EVERY Girl”.  This video and fundraising campaign spread within 48-hours to international media and quickly raised more than $300,000 in just one month.

Here’s just one of the insider secrets Stefanie will share: Their graphic designer had never made a video like that before in her life, and did it all in-house in less than a week!

During this Pass Holders Only webinar, you’ll get the lowdown on the team’s process, as well as hear about Stefanie’s own fears and successes during the campaign. Walk away with actionable tips to prepare your organization for your next unpredictable viral success.

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An Inside Look at the Day the Internet Turned Red

1:00 p.m. Eastern (10:00 a.m. Pacific)

Anastasia-Khoo-circlewith Anastasia Khoo of the Human Rights Campaign

In 2013, Facebook began to notice an unusual trend: one-by-one, Facebook users around the country and around the world began to change their profile picture, replacing what they had with the same red symbol.

That symbol? A unique adaptation of the Human Rights Campaign’s iconic logo.

The real secret? It wasn’t a big organizational decision, rather a culmination of the work of an entrepreneurial and risk-taking communications team that helped create one of Facebook’s most viral moments.

In just a few short days, as many as 10 million people used the image on social media–including celebrities, major corporations, and leading politicians. The logo was named 2013’s “Symbol of the Year” and Facebook declared the campaign the most successful viral effort in the site’s history.

During this Pass Holders Only webinar, HRC’s chief marketing officer Anastasia Khoo will share the strategy that helped to make it happen, how to manage a brand identity following a viral moment, and how creative ideas are nurtured within the organization that changed the Internet and the future of digital campaigning. Anastasia will also share some behind-the-scenes stories that only nonprofit communicators can truly appreciate and answer your questions too!

Get My Pass

These webinars are for All-Access Pass Holders only, but you can get a Monthly Pass and attend both for only $99.


Published On: April 19, 2016|Categories: Nonprofit Communications, Nonprofit Training, Webinars and Online Courses|

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