Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do.

Genie has all of this power at his disposal, but he’s contained in a tiny little lamp.


Your email subject lines, social media updates, and headlines all have an enormous amount of power, but you only have a small amount of space to accommodate all of that power.  And while you don’t have a lot of words to work with, these areas are the some of the most important you’ll write.

Some professional writers will draft 25 versions of a headline for an article before they pick the one they’ll use.

Other writers will spend 20% of their writing time on the body of the article and 80% of their time getting the headlines and subheadings right.

Why? Because that’s what people read.

Join us next week for Writing Short: How to Write Better Subject Lines, Tweets, Headlines,  Facebook Updates, and More and learn how to write short, “sticky” content that grabs people and keeps them there long enough for them to open your email, read your newsletter article, or comment on your social media update.

During this 60-minute webinar, you’ll learn:

  • Best practices for writing headlines, email subject lines and social network updates
  • How to write differently for these different spaces
  • How to emphasize the personal value of your content in only a few words
  • How to write visually so the reader has a clear image in mind
  • The latest research on what’s working with microcontent and what isn’t

Bonus! Register now and you’ll also get these extra downloads:

20 Tips for Writing Short

50 Fill-in-the-Blank Headlines and Subject Lines for Nonprofits

The webinar will take place, Thursday, August 7th at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Registration for this webinar is $75 or free with an All-Access Pass.

Learn More


Register Now


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