Free Webinar Concept With Black And White WorkstationSocial media is great, but email is still the online workhouse for sharing updates with your community and motivating them to support you with their time and money.

But it only works if people are opening your emails and then clicking on your links!

Ready to improve the performance of your emails, so you can do more good? Join us for this free webinar where we’ll show you how!

For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates

Thursday, April 7, 2016

1:00 – 2:00 p.m. Eastern
(10:00 – 11:00 a.m. Pacific)

Can’t make this time? No worries! You’ll get access to the recording for two weeks after the live event when you register now. 

Registration is Free, But Seats Are Limited!

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Social media is great, but email is still the online workhouse for sharing updates with your community and motivating them to support you with their time and money.

But it only works if people are opening your emails and then clicking on your links!

Ready to improve the performance of your emails, so you can do more good? Join us for this free webinar where we’ll show you how!

We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails.

We’ll also review how these numbers are calculated, so you can better understand the data coming from your own email provider.

Next, we’ll look at seven different experiments you can run yourself to see if they improve your email’s performance.

For example, could drastically shorter (or longer . . . ) subject lines make a difference?

Just how many links should you include in the body of your emails, and where should they be?

For each of the seven ideas, we’ll give you the data and examples behind it, and offer some sample language and suggestions that you could run with.

We’ll wrap up with an invitation to participate in an exclusive Nonprofit Marketing Guide community project where we’ll all run experiments with our own emails and share the results with each other, helping each other better understand what works and what doesn’t for nonprofits like yours.

We’ll also share some additional training opportunities coming up with spring and summer.

Sign up now for this one-time only opportunity!

 

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Published On: April 6, 2016|Categories: Nonprofit Training, Webinars and Online Courses|

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