Every nonprofit online press room should have five essential elements:
• Current Press Releases
• Press Release Archive
• Contact Information
• Organizational Media Kit
• Calendar of Upcoming Events
1. A News Angle. Your press release needs an angle that shouts out why it should be read and followed up on NOW. What's so special about your release's topic and why should a reporter care about it TODAY? Linking your press release to current events, the time of year, or hot topics in the…
Writing an annual report for your nonprofit is a great idea. Annual reports can help in many ways. They can communicate not just your activities, but your accomplishments; reinforce your value to existing supporters while attracting new donors; educate influential decisionmakers about your work; recognize special people; and serve as a historical record of your progress.
Online marketing is usually less expensive and longer lasting than print marketing. Use these 25 tips to increase your land trust’s visibility online, with just a little bit of time and money.