Online Listening Tools

Use these tools to keep track of what people about saying about you, your organization, and your cause online. Tools I Use Now Google Reader (free) Google Alerts (free) Social Mention (free) Google Analytics (free) PostRank Analytics (paid, free trial) Scout Labs (paid, free trial) Tools Others Have Recommended Yahoo Pipes (free) IceRocket (free) Radian6…

Lessons Learned from America's Giving Challenge

America's Giving Challenge was one of the first and largest online fundraising contests in the U.S. It proved that smaller organizations can out-fundraise larger organizations by using social media strategically. If you want to use social media for fundraising, pay close attention to the lessons learned here. Conversational Case Studies on America's Giving Challenge, #2…

Social Media Policies of Nonprofits

During an April 2010 webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What resulted…

Podcast Recommendations

Magic Keys Radio and Podcast - Unlocking the secrets to nonprofit marketing. Hosted by Kivi Leroux Miller and Claire Meyerhoff Fundraising is Beautiful - great fundraising podcast produced by Jeff Brooks and Steven Screen Chronicle of Philanthropy's Social Good Podcast, hosted by Allison Fine Chronicle of Philanthropy's Making Change Podcast, hosted by Hildy Gottlieb Big…

Free Services for Nonprofit Marketers

Here are some of Kivi's favorite free services for nonprofit marketers. Google for Nonprofits. Includes info on Google Grants (free online advertising), Google checkout, Analytics for your website, and more. YouTube's Nonprofit program. Get your own channel! Flickr for Good. Photosharing pro accounts for free. Facebook for nonprofits. Twitter Blog Talk Radio for live Internet radio…