Stop Obsessing on Communications Channels; Focus on People’s Reactions Instead

"Content Marketing" is a new term for many nonprofits. One way to think about the shift that content marketing represents is that this approach moves the emphasis off the specific communications channels used (such as a newsletter or website) and puts it on the people who are using the content provided through those channels. For…

14 Tips for Writing Faster

We all have so much content to create that we don't have the luxury of lots of time to noodle over ideas and to wordsmith to our heart's content. To succeed in nonprofit marketing, you have to learn to write more quickly. Here are 14 lessons I've learned over the years in between daily blogging,…

Four Words That Are Shifting Nonprofit Communications and Fundraising

Is your organization thinking about reaching younger supporters? For some of you, younger means Baby Boomers; for others it means Gen X or Y. What might that mean for your communications strategy? Let's try to look at the big picture. Lumping hundreds of millions of people into categories always creates stereotypes. But for purposes of…