10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter
By Kivi Leroux Miller, Nonprofit Marketing Guide.com
Use these ten tips to increase the likelihood that your supporters will read your nonprofit email newsletter and act on what they see in it.
1. Know your audience, ask what they want, and deliver it.
Even though your newsletter readers may be incredibly generous individuals, it's helpful to think of them as very self-centered, selfish people when they are reading your email newsletter. Here's why: if the content isn't immediately relevant and valuable to them as individual human beings, they'll delete it in an instant. We know what's in it for you, but what's in it for them?