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Click through the slideshow for my answer . . . Where Is Nonprofit Marketing Headed in 2012? View more presentations from Kivi Leroux Miller. Next Steps . . . Register to Receive a Copy of the 2012 Nonprofit Communications Trends Report (mid-December 2011 release) Register for the Free Webinar on January 5: Ten Changes to…
They Work Year-Round, Not Just End-of-Year We've all been talking about marketing and fundraising campaigns a lot with the end-of-year giving season rapidly approaching. But the idea of a multi-week or multi-month campaign works year-round too. I'm a fan of editorial calendars, but you can't let the calendar drive the process of deciding what content…
What ruins many a good story about a nonprofit client, volunteer, or donor is the broad brush. It produces profiles that are way too shallow and wide. You try to cover too much about the person in too little space, and we end up with an "overview" of this amazing individual, instead of a compelling…
When you look at all the places you need to put content (website, email, Facebook, etc.) multiplied by the number of times you want to update each of those places, you end up with a lot of content buckets that need filling. But how much of that should be completely fresh and original content? How…
You don't have to try hard to find people who despise the idea of nonprofit newsletters, whether in print or email. Boring, they say. A huge waste of time and effort. No one reads them. And, you know what? In many cases, they are right. But that's because many nonprofits have drifted away from the…
Tired of sharing "updates" all the time? Simply changing the format is a great way to repeat your core messages while making the content feel more fresh and interesting. Let’s look at what I consider the tried-and-true Top 20 formats for nonprofit content. How-to Articles In an easy-to-follow format, provide your readers with clear directions on how…
Need a Social Media Strategy? Start with These Three-Pronged Approaches Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a…
Join us for the August 18, 2011 webinar where Joe Waters will talk about Setting Up Marketing and Fundraising Partnerships with Local Businesses. In my experience, most nonprofits take a pretty shallow view of their relationships with local businesses. It usually starts and stops with event sponsorships: cash donations to be listed as an event…
Your nonprofit does amazing work everyday. Unfortunately, you sometimes get so wrapped up in your work that you forget how to talk about it in ways that everyone else can understand! Sound familiar? Here are 10 signs that your writing may have tipped over to the dark side. During Nonprofit Writing Stinks! Bring Your Writing…
Join us for two upcoming webinars on nonprofit writing: Writing for Facebook and Twitter on Tuesday, July 19, 2011 and Nonprofit Writing Stinks! Bring Your Writing Back to Life on Tuesday, August 9, 2011. This week I came across an article entitled The 7 Deadly Sins of Writing. I expected a tirade about typos and misplaced modifiers,…
