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In one of my favorite books for nonprofit marketers, "Made to Stick," Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. All three have very basic elements, and all three are invaluable in nonprofit marketing. If you don’t know how to write…
You put up a website way back when, then started sending out an email newsletter. Now you’ve added social media. If you feel like your online marketing strategy is made up of a bunch of loose ends, you aren’t alone. Here are three steps to knit those strings together into an integrated online strategy both…
America's Giving Challenge was one of the first and largest online fundraising contests in the U.S. It proved that smaller organizations can out-fundraise larger organizations by using social media strategically. If you want to use social media for fundraising, pay close attention to the lessons learned here. Conversational Case Studies on America's Giving Challenge, #2…
On September 15, 2009, Kivi Leroux Miller will present a Nonprofit911 call for Network for Good called "Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall." Here is a rough outline of that talk, full of questions you should ask yourself as you create your fall email campaign. The Goal: Increasing…
Would you like your nonprofit to get the call when a reporter, producer, lawmaker or other VIP needs an expert source on the issues you work on? Make sure your nonprofit proves it has these five qualities of a good expert source.
Before your email newsletter will be read, it has to be opened, and what your supporters see at a glance in the "from" field and the subject line will determine whether they'll glance at what's inside.
Here are my top five tips for writing the best possible subject lines for your email newsletter.
If a blogger raved about how great your organization is (or ranted about something you did wrong), would you know about it? Who's starting conversations online about the causes you care about and who's talking back?
On November 13, 2008, Kivi Leroux Miller (Nonprofit Marketing Guide) and Lindy Dreyer (SocialFish.org) hosted a free half-hour webinar on how to use social media tools to listen to conversations taking place online about your organization and the issues you care about - and to keep track of the online movers and shakers in your field.
Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters
By Kivi Leroux Miller
To write a good profile about a client, donor, volunteer or other supporter of your nonprofit organization, you need to see several sides of that person. One good way to do that is to conduct an interview. You can interview in person, over the phone, or via email.
The specific questions you ask and how you word them will depend on the relationship between that person and your organization, how much time you have, and how long you want the profile to be. You'll pose questions about working with your nonprofit a little differently, based on whether the person is a donor, volunteer or recipient of services.