Lessons Learned from America's Giving Challenge

America's Giving Challenge was one of the first and largest online fundraising contests in the U.S. It proved that smaller organizations can out-fundraise larger organizations by using social media strategically. If you want to use social media for fundraising, pay close attention to the lessons learned here. Conversational Case Studies on America's Giving Challenge, #2…

What's the Buzz? Find Out Who's Talking About Your Organization and Issues Online

If a blogger raved about how great your organization is (or ranted about something you did wrong), would you know about it? Who's starting conversations online about the causes you care about and who's talking back?

On November 13, 2008, Kivi Leroux Miller (Nonprofit Marketing Guide) and  Lindy Dreyer (SocialFish.org) hosted a free half-hour webinar on how to use social media tools to listen to conversations taking place online about your organization and the issues you care about - and to keep track of the online movers and shakers in your field.

Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters

By Kivi Leroux Miller

To write a good profile about a client, donor, volunteer or other supporter of your nonprofit organization, you need to see several sides of that person. One good way to do that is to conduct an interview. You can interview in person, over the phone, or via email.

The specific questions you ask and how you word them will depend on the relationship between that person and your organization, how much time you have, and how long you want the profile to be. You'll pose questions about working with your nonprofit a little differently, based on whether the person is a donor, volunteer or recipient of services.