Don't Start Your Fundraising Letters Like This

You are sitting down to write your latest fundraising appeal letter. Where do you begin? You have lots of good options, unfortunately, it's easy to fall for some bad options too. If you catch yourself writing a letter that starts with any of these three openings, step away from the keyboard, take a break, and…

Differences Among Boomers, Gen X & Gen Y

I've been doing some research on the differences between the various generations and how they will affect nonprofit marketing strategies. Generalizing millions of people with a handful of adjectives is no substitute for a real analysis of your actual supporters, but some of the major differences are definitely worth noting. Baby Boomers: Born around 1946-1964…

How to Reach Out to Volunteers in Their 20s

The Baby Boomers may be the wealthiest generation and therefore the target of your donor strategies for years to come, but if you want volunteers who like to work with others, can multi-task, and can teach you a thing or two about social networking, you should start thinking about ways to talk to Generation Y…

Storytelling Tip: Get Out of the Way!

So much of good nonprofit communications comes down to learning how to tell some good stories about the What, Why, and How of your work. But every good story also has a "Who" at its center. This is the classic protagonist -- the person who is up against formidable challenges and, after great struggle, overcomes and…

What's Your Nonprofit's Brand?

How many of these situations sound familiar to you? People call your nonprofit all the time asking for assistance on issues you don’t really work on, because they are confusing your organization with another one in town. You don’t have an “elevator speech” because it’s just too hard to explain what it is you do in 30…