Online Listening Tools

Use these tools to keep track of what people about saying about you, your organization, and your cause online. Tools I Use Now Google Reader (free) Google Alerts (free) Social Mention (free) Google Analytics (free) PostRank Analytics (paid, free trial) Scout Labs (paid, free trial) Tools Others Have Recommended Yahoo Pipes (free) IceRocket (free) Radian6…

Social Media Policies of Nonprofits

During an April 2010 webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What resulted…

Podcast Recommendations

Magic Keys Radio and Podcast - Unlocking the secrets to nonprofit marketing. Hosted by Kivi Leroux Miller and Claire Meyerhoff Fundraising is Beautiful - great fundraising podcast produced by Jeff Brooks and Steven Screen Chronicle of Philanthropy's Social Good Podcast, hosted by Allison Fine Chronicle of Philanthropy's Making Change Podcast, hosted by Hildy Gottlieb Big…

Free Services for Nonprofit Marketers

Here are some of Kivi's favorite free services for nonprofit marketers. Google for Nonprofits. Includes info on Google Grants (free online advertising), Google checkout, Analytics for your website, and more. YouTube's Nonprofit program. Get your own channel! Flickr for Good. Photosharing pro accounts for free. Facebook for nonprofits. Twitter Blog Talk Radio for live Internet radio…

Examples of Nonprofit Stories

Here are several examples of good nonprofit storytelling. National CASA effectively uses video vignettes with both children and volunteers. The site also features some written stories, and while still good, they aren’t nearly as moving as the videos. Interplast. Their blog contains wonderful stories about how their teams are repairing cleft lip and other birth…

Where to Find Polling and Survey Data

Check these sources for free or affordable data you can use to better understand your target audiences. Cornell Universities List of Public Opinion Surveys Harris Interactive Vault - 40 years of public opinion data Gallup.com - polls on hot topics PollingReport.com - variety of public opinion polls Forrester's Social Technographics Tool - see who uses…