Every nonprofit should have a crisis communications plan – whether it be for a potential crisis of your own making or something out of your control. It doesn’t matter, because you can’t ignore it either way. Komen for the Cure couldn’t ignore that it made a programmatic decision that enraged many of its supporters. The…
Steal isn't the right word. Let's call it "where to find sources of inspiration" instead! One of those sources was all around us : political campaigns. Think about it: A single person, the candidate, is trying to reach thousands if not millions of voters. How do candidates at all levels of government from city council…
Would you like your nonprofit to get the call when a reporter, producer, lawmaker or other VIP needs an expert source on the issues you work on? Make sure your nonprofit proves it has these five qualities of a good expert source.
You can avoid the common mistakes that many nonprofits make with their press releases by following these three tips. Reporters will love you for it!
Every nonprofit online press room should have five essential elements:
• Current Press Releases
• Press Release Archive
• Contact Information
• Organizational Media Kit
• Calendar of Upcoming Events
1. A News Angle. Your press release needs an angle that shouts out why it should be read and followed up on NOW. What's so special about your release's topic and why should a reporter care about it TODAY? Linking your press release to current events, the time of year, or hot topics in the…