A Social Media Strategy for Nonprofits

Need a Social Media Strategy? Start with These Three-Pronged Approaches Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a…

How Well Do You Know Your Supporters?

Four Ways to Get to Know Them Better Rule number one in nonprofit marketing is defining and knowing your target audience. Who are you writing that newsletter for, or hoping will see that flyer? Who do you want to follow you on Facebook and Twitter? Getting to know your supporters, volunteers, clients, and other participants…

Three Keys to Successful Content Creation for Nonprofits

Over the last several weeks, I've shared four video interviews with nonprofit communications pros, talking about how they create and manage content on their websites, email, and social media. Kristin Johnson, online editorial manager with the National Wildlife Federation, talked about managing about one hundred contributors to their website William Neuheisel, communications manager with DC Central…

Why We Need to See Your Nonprofit's Personality and Value

I often say that storytelling is the most underused and powerful communications tool. But a close second would be your organization's personality and values. Competition for your supporters' attention, time, and money comes from all sides, including from other nonprofits. You can stand out by wearing your personality and values so the rest ofus can easily see who you are and what you believe. Your supporters, including financial…