Differences Among Boomers, Gen X & Gen Y

I've been doing some research on the differences between the various generations and how they will affect nonprofit marketing strategies. Generalizing millions of people with a handful of adjectives is no substitute for a real analysis of your actual supporters, but some of the major differences are definitely worth noting. Baby Boomers: Born around 1946-1964…

How to Reach Out to Volunteers in Their 20s

The Baby Boomers may be the wealthiest generation and therefore the target of your donor strategies for years to come, but if you want volunteers who like to work with others, can multi-task, and can teach you a thing or two about social networking, you should start thinking about ways to talk to Generation Y…

What's Your Nonprofit's Brand?

How many of these situations sound familiar to you? People call your nonprofit all the time asking for assistance on issues you don’t really work on, because they are confusing your organization with another one in town. You don’t have an “elevator speech” because it’s just too hard to explain what it is you do in 30…

Online Listening Tools

Use these tools to keep track of what people about saying about you, your organization, and your cause online. Tools I Use Now Google Reader (free) Google Alerts (free) Social Mention (free) Google Analytics (free) PostRank Analytics (paid, free trial) Scout Labs (paid, free trial) Tools Others Have Recommended Yahoo Pipes (free) IceRocket (free) Radian6…

Where to Find Polling and Survey Data

Check these sources for free or affordable data you can use to better understand your target audiences. Cornell Universities List of Public Opinion Surveys Harris Interactive Vault - 40 years of public opinion data Gallup.com - polls on hot topics PollingReport.com - variety of public opinion polls Forrester's Social Technographics Tool - see who uses…

How the Organizations of America's Most Influential Nonprofit Leaders Are Marketing Their Programs

Nonprofit Times publishes an annual "2011 Power and Influence Top 50" -- the nonprofit executives it says are the sector's top thinkers, innovators, and leaders. We were curious how the organizations these people work for market themselves, so we compiled some links for you. You'll find links to the organization's main web site, annual reports, newsletters, press rooms, and donate pages, when we could find them. The list is now in alphabetical order by organization, instead of in the order Nonprofit Times used.

Strategy Fundamentals: Know Your Audience

There is no such thing as the "general public" in nonprofit marketing!

The "general public" includes everyone from your three-year-old neighbor to your eighty-year-old grandma. It includes Wall Street brokers, single moms, cowboys, transvestites, and everyone up and down your street and in your office building. Do you care what every single one of these people think about your issues and organization? If you are smart, the answer is NO!