Summer is a great time to get your nonprofit's website into good shape. Many nonprofits find their website visits drop off in the summer, making it a good time to update pages and experiment with new features. You want to work out the kinks and make sure everything is current and working smoothly by fall,…
I get lots of question about writing for the web and email. Here are my rapid-fire responses to the five most popular questions.
So your nonprofit has a website. Now what?
How do you get people to visit it?
There are lots of different strategies. But when you narrow them down to the lowest-cost and highest-impact options, you'll find the list is actually pretty manageable.
Here are my top three strategies for nonprofits to focus on when trying to lure new visitors to your website.
I can't tell you how many times I've heard nonprofits say, "Well, we do have a website, but it sucks." You can do better than that, no matter how small your nonprofit may be, if you focus on the most important elements first. Here's the 10-point checklist I use to give the home page of a nonprofit website a quick evaluation.
Online marketing is usually less expensive and longer lasting than print marketing. Use these 25 tips to increase your land trust’s visibility online, with just a little bit of time and money.
Land trusts can use blogs to cultivate relationships with land owners, donors, volunteers, advocates, and other supporters. Take a look at how some land trusts are using blogs.
Nonprofit Times publishes an annual "2011 Power and Influence Top 50" -- the nonprofit executives it says are the sector's top thinkers, innovators, and leaders. We were curious how the organizations these people work for market themselves, so we compiled some links for you. You'll find links to the organization's main web site, annual reports, newsletters, press rooms, and donate pages, when we could find them. The list is now in alphabetical order by organization, instead of in the order Nonprofit Times used.
You'll find some great tips and advice here: Jakob Nielsen writes a can't-miss column called "Alertbox" on website usability. Network for Good answers, "How do I create a website for my nonprofit?" Idealware has great reports and side-by-side comparisons of content management systems, online activism tools, and more. TechSoup offers webmasters "Five Principles to Design…
Kivi Leroux Miller teaches a "Blogging for Nonprofits" workshop as part of Duke University's certificate program in nonprofit management. You'll find information on these topics in the course notes.
- What is a Blog?
- Blogging Lingo
- How Blogs are Different from Other Online Tools
- How Nonprofits Can Use Blogs
- When NOT to Blog
- Your Blogging Questions
Every nonprofit website should have these five items - and you'd be surprised how many organizations are missing at least one.
1) An email newsletter sign-up box. If you send out an email newsletter, make sure your website includes an easy way for people to subscribe to it.