Watch this recorded webinar, free of charge, when you register as a free member of Nonprofit Marketing Guide.


Everyone needs an elevator pitch - that thirty-second blurb on your organization, what you do, and why it's so special. It's what you'd say to that big donor you happen to meet in an elevator before you both reach your floors. But it's more likely that you'll actually use your pitch at a cocktail party or a business luncheon.

No matter where you are, you need to be able to explain what you do in an interesting, compelling, engaging way that makes the listener say, "Wow, tell me more!" And guess what - reciting your mission statement rarely creates that kind of reaction!

During this 52-minute recorded webinar, you'll learn some dos and don'ts for good nonprofit elevator pitches. While there isn't one pitch outline that works perfectly for every single nonprofit, we'll give you a five formulas that you can try out for your organization. Along with the formulas, you'll get real-life examples of how nonprofits can use them. The webinar also includes an extensive Q&A session that gets at many nitty-gritty questions about your pitches.

Kivi Leroux Miller

Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, taught this webinar, recorded live on February 4, 2009.