BRAND NEW TRAINING FORMAT

60-Minute Jump Starter

Presented by Kivi Leroux Miller

Thursday, December 10, 2020

1:00 - 2:00 pm ET (10:00 - 11:00 am PT)

A brand and style guide is necessary for more consistent and effective communications. Use our samples and templates to establish your own.

If you have an All-Access Training Pass, this Jump Starter is included at no additional charge and you can register on Your Personal Dashboard to avoid paying the single registration fee.

Jump Starter - Brand and Style Guide

$49

This 60-minute, interactive workshop will take place Thursday, December 10th at 1:00 - 2:00 pm ET (10 - 11 am PT).

Please do not register if you can't attend live.

Are your communications a random mishmash of visual and verbal styles?

Are you trying to manage what feels like a content creation free-for-all, where co-workers do whatever they personally like?

Does it feel like you are forced into the same conversations — or arguments — about style, voice, and tone over and over and over?

Then it’s time to establish a Brand and Style Guide.

This guide describes the look, feel, tone, voice, and style of your communications so that all of your content creators produce consistent, effective communications that require less editing and negotiating on your part. Brand and style guides are an essential #CALMnotBUSY planning and collaboration tool.

During this Jump Starter, you’ll receive

  • Training on what a brand and style guide is and how to use it in your nonprofit
  • Guidance on making important decisions before designing your brand and style guide, including
    • How much is already decided? Many brand and style guide decisions are strategic choices. Are you ready to document those choices from past conversations or do you need to initiate conversations on these choices?
    • Just how prescriptive will you be? Where do you need firm rules and where do you need suggested guidance? How much detail is required?
    • Where is the greatest need for consistency? Are you more concerned about the way things look, how programs and services are described, the style and tone of communications, or something else?
  • Sample brand and style guide sections to help you create a first draft. You’ll get access to sample brand and style guide sections and templates so you can pick and choose what to include in your guide. You’ll have time during the workshop to copy what you want and delete what you don’t, leaving you with your own private copy, customized for your organization.

What is a Jump Starter?

Jump Starters are a new workshop format from Nonprofit Marketing Guide where you leave with a first draft of a document or tool. Give us an hour and we’ll give you a bit of training, time to discuss important decisions with peers, drafts and templates to start from, and time to work on your very own copy. You’ll leave each Jump Starter with a first draft you can share with your team and complete on your own.

Jump Starter - Brand and Style Guide

$49

This 60-minute, interactive workshop will take place Thursday, December 10th at 1:00 - 2:00 pm ET (10 - 11 am PT).

Please do not register if you can't attend live.

KiviLerouxMiller-circleMeet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit's Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (2010, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.

Jump Starter - Brand and Style Guide

$49

This 60-minute, interactive workshop will take place Thursday, December 10th at 1:00 - 2:00 pm ET (10 - 11 am PT).

Please do not register if you can't attend live.