BRAND-NEW WEBINAR WITH WORLD-RENOWNED
This webinar is included with an All-Access Pass or you can pay the single $99 registration fee.
Do you know the long-term fundraising potential
of your database -- its lifetime value?
Do you know the key differences between donors
who give year after year
and those you'll never hear from again?
Adrian Sargeant's research will help you answer these questions for your nonprofit. During this 60-minute webinar, he'll reveal the latest conclusions from his donor retention research and how you can apply it to keep your donors giving again and again.
Two Ways to Attend:
Single event registration or via the All-Access Pass Program
If you have an All-Access Training Pass, this webinar is included at no additional charge
and you can register on your All-Access Pass Dashboard.
Who knows why some donors keep giving and others leave?
Adrian Sargeant does!
If you are sure that you should be raising more money from your current list or if you are tired of listening to the latest bright ideas that just don't work for you, then join us for this brand-new webinar presented by one of today's leading experts in donor psychology.
In this fast-moving session, we'll draw on lessons from both the commercial and nonprofit sectors and the latest in donor research to show you how to increase the lifetime value of your database. In other words:
You'll learn how to keep those donors giving again and again!
We’ll examine the latest donor research including the Four Big Drivers of Donor Loyalty:
- Satisfaction with the quality of service provided by the fundraising team
- Commitment to the organization
- Trust in the organization
- Donor identification with the cause
Not sure how to apply these drivers to your fundraising work? Adrian will explain everything.
No need for the hand-wringing and tense meetings about lousy donor retention rates. Adrian will show you how even small improvements can greatly improve your fundraising results.
Adrian isn't just another consultant spouting off what he thinks might work. He's the researcher with the data to back up his presentation. He's the guy everyone else is quoting.
By the end of this webinar, you should be able to:
- Explain the significance of even small increases in loyalty and retention.
- Understand how to use the concept of “Lifetime Value” to inform your fundraising decisions.
- How to manage the Four Big Drivers of Donor Loyalty.
- Develop innovative ideas to retain your donors, learning from both testing and research.
- Develop and implement practical changes to your current approach.
You will leave this BRAND-NEW WEBINAR with a series of action steps you can implement right away to massively build the value of your database, retain more donors, and raise more money!
This webinar will be led by Adrian Sargeant.
Adrian Sargeant is Chief Executive of The Philanthropy Centre. Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy. All of his work is focused on achieving that by developing the value that donors get from their giving.
He specializes in the new science of philanthropic psychology, a science that is routinely doubling the income for those charities that apply it.
Adrian has received many awards and honors for his services to the profession and was named to the prestigious Nonprofit Times Power and Influence List in 2010. He received a Civil Society Award for his services to fundraising and a Lifetime Achievement Award from the Institute of Fundraising in 2016.
P.S. This webinar will be recorded and available to watch for two weeks, but you must register BEFORE the webinar begins.