Pass Holder ExclusiveWATCH THIS EXCLUSIVE EVENT IN OUR TRAINING WEBINAR SERIES

Originally Recorded
Tuesday, May 17th and Thursday, May 19th

Presented by Kivi Leroux Miller

Watch this two-part webinar series and learn how to create a newsletter worthy of the time you are investing in it as well as best practices in e-newsletter copywriting and design.

Passes start at just $99 for our Monthly Pass or you can save over 50%
with an Annual All-Access Pass for $699.

How to Watch These Webinars

  1. Click on any the Get My Pass Now button below
  2. Select the type of All-Access Pass you want
  3. Enter your payment information and select a password
  4. Check your email for instructions on logging in to your All-Access Pass Dashboard
  5. Go to your Dashboard, locate the Webinar Archive and you'll see the webinars!

Recordings are available in our Pass Holder-Exclusive Webinar Archive for three months AND you can attend other live webinars as long as your All-Access Pass is current.

Part 1: Strategies to Make the Most of Your E-Newsletter

RECORDED TUESDAY, MAY 17, 2016

According to the 2016 Nonprofit Communications Trends Report, 41% of nonprofits send an email newsletter at least once a month and 18% send an e-newsletter quarterly.

If you are going to invest that kind of time into something, why not do it right?

You can write an engaging, inspiring email newsletter that supports your programmatic, fundraising and/or advocacy goals, but it takes both strategic focus and tactical know-how to pull it off. During this webinar, we’ll focus on the strategy involved in creating a newsletter worthy of the time you are investing in it. (The companion Part II webinar gets into the nitty gritty writing and design issues.)

In this webinar, you’ll learn:

  • How to define the role of your e-newsletter in your broader communications strategy, including who should get what
  • How to integrate your email newsletter with your social media and print marketing strategies
  • How to create an e-newsletter editorial calendar that works –including how often to publish and how long it should be -- and how to tweak and refine it over time
  • How to repurpose newsletter content across multiple communications channels so you get the most mileage out of your work
  • How to get better results from your email communications
  • How to avoid the most common strategic mistakes that nonprofits make with e-newsletter communications.

Part 2: Writing and Designing Great E-Newsletters 

RECORDED THURSDAY, MAY 19, 2016

Unfortunately, a lot of nonprofit e-newsletters look and sound downright terrible.

Many nonprofit e-newsletters overwhelm readers with too much information, distract them away from what's most important, are hard to read (if not impossible on a mobile device) and leave them with more questions than answers.

During this webinar, you’ll learn how to give your e-newsletter a tactical makeover, including all the nitty-gritty best practices in e-newsletter copywriting and design.

In this webinar, you’ll learn:

  • How to identify and fix common mistakes and how very small changes to certain elements of a newsletter can drastically improve its effectiveness.
  • How many different topics you should include in one newsletter
  • The importance of microcontent like subject lines and headlines and how to write great ones
  • How long your e-newsletter should be
  • What an e-newsletter should look like
  • How to get the most out of your images
  • How to ensure it works well on mobile devices
  • and more.

How to Register for These Webinars

  1. Click on any the Get My Pass Now button below
  2. Select the type of All-Access Pass you want
  3. Enter your payment information and select a password
  4. Check your email for instructions on logging in to your All-Access Pass Dashboard
  5. Go to your Dashboard, locate the Webinar Archive and you'll see the webinars!

Recordings are available in our Pass Holder-Exclusive Webinar Archive for three months AND you can attend other live webinars as long as your All-Access Pass is current.

More About the All-Access Pass

We have two passes to choose from. Our Monthly All-Access Pass gives you 30 days access to webinars, downloads, support, and more for $99 AND automatically renews so you don’t have to worry about ever losing access. Our Annual All-Access Pass will give you 365 days of access to webinars, downloads, support and more. At $699, you save almost 60% off the monthly price.

With both Passes, you are entitled to:

•    Attend all of the live webinars in our Training Webinar Series, including this one
•    Watch recorded webinars in our Webinar Archive
•    Download our e-books and other Pass-exclusive resources
•    Chat with nonprofit communications experts and fellow nonprofit communicators
•    Receive Weekly Marketing Time Savers such as templates, strategies, worksheets, and more