This webinar is included with an All-Access Pass or you can pay the single $50 registration fee.
Of course your nonprofit has experts - but does the media call them first?
In this 60-minute webinar, we will show you how to turn your experts into the thought leaders media will call on.
Two Ways to Attend:
Single event registration or via the All-Access Pass Program
If you have an All-Access Training Pass, this webinar is included at no additional charge and you can register on your All-Access Pass Dashboard.
Every nonprofit has experts -- but few nonprofits excel at getting their experts to share their opinions and perspectives regularly in the media.
Those that do, however, are able to help shape public opinion around their issues and generate awareness that helps them attract new donors and followers.
Join us on Tuesday, September 25, to learn how your nonprofit can turn your executive director -- and other experts -- into media rock stars.
Peter Panepento, co-author of Modern Media Relations for Nonprofits, will reveal strategies and tactics that will help position your organization's experts as thought leaders who are:
- Regularly quoted in the media
- Invited to present at conferences and forums
- Followed on social media
During this 60-minute webinar, you will learn how to:
- Identify the experts in your organization
- Coach these experts to provide accessible and memorable messages that stand out
- Position your experts to reporters and other influencers
- Leverage their coverage and appearances on your nonprofit's owned media channels
This webinar will be led by Peter Panepento.
Peter Panepento is the philanthropic practice leader for Turn Two Communications and Nonprofit Marketing Guide's Media Relations expert. He was formerly an assistant managing editor at The Chronicle of Philanthropy and a senior vice president at The Council on Foundations.
P.S. This webinar will be recorded and available to watch for two weeks, but you must register BEFORE the webinar begins.