BRAND NEW 60-MINUTE WEBINAR

Thursday, April 4, 2019

1:00 - 2:00 p.m. Eastern (10:00 - 11:00 a.m. Pacific)

Recording available if you can't attend live,
but you must place your order before registration closes at 12:45 p.m. ET.

If you're only using Google Analytics to track how many people visit your website, you're missing out!

This webinar is included with an All-Access Pass or you can pay the single $50 registration fee.

In this technical but interactive 60-minute webinar, you'll learn how to use Google Analytics to boost your email marketing. (But you'll need to do some homework first! Read on to learn more...)

You can attend all of our training webinars, including this one, with an All-Access PassThe Annual All-Access Pass gives you 365 days of access to webinars, downloads, and support. Learn more.

Using Google Analytics to Grow and Engage Your Email List

$50

60-minute webinar with Eric Squair on Thursday, April 4 at 1:00 p.m. Eastern (10:00 a.m. Pacific).

Includes access to recordings for two weeks.

"I learned helpful techniques quickly from Eric I can use to experiment with on my own GA account." - DR, past webinar attendee

If you have an All-Access Training Pass, this webinar is included at no additional charge and you can register on your All-Access Pass Dashboard.

You know a key step in content marketing is growing and engaging your email list.

But did you know Google Analytics can help with email marketing too?

You might be using Google Analytics to find out where your website visitors or online donors are coming from. Or you may use it to see what content is most popular.

But Google Analytics can also be an important tool for your email marketing campaigns because it can answer two critical questions:

1. Where is your list growth coming from?
2. What website content is engaging your subscribers, and what are they ignoring?

These are two of the most powerful questions Google Analytics can help you answer, but it requires proper account setup and you need to know where to look in your account data.

How to Prepare for This Webinar:

Before the webinar, you (or your web developer) will get step-by-step instructional screencasts to set up Google Analytics to track your email list growth and engagement.

Then we'll spend the live webinar digging in to Google Analytics to see where the answers to these crucial email-related questions can be found.

The technical setup screencasts will focus on Mailchimp signups on a WordPress website, but the techniques can be adapted to most email marketing tools and websites.

Eric is available before the webinar to registrants who have questions about the initial set up.

What You'll Learn During the Webinar

By the end of this webinar, you will:

  • Understand how to use Google Analytics to measure the impact of your ads, social media, search and incoming links to the growth of your email list.
  • Understand how Google Analytics can tell you what your email subscribers do on your website: what content they read, what they ignore.
  • Have resources to help you set up Google Analytics to track your Mailchimp or other email platforms.
  • Have access to free Google Analytics dashboards that highlight key metrics of your email marketing.

Who Should Participate in This Webinar

This webinar is a good fit for you if:

  • You are trying to build and engage with your email list, but need insights into list growth and engagement.
  • You have the ability to make minor changes to the email subscription process on your website, or have reliable technical help. The three technical changes should take about 60 minutes to set up.
  • While the technical step-by-step screencasts focus on Mailchimp for your email list and WordPress for your website, the setup instructions can be adapted for other platforms.

After you register for this webinar, we will send instructions on how to set up your Google Analytics to track your email list growth and engagement. While you don't have to complete this before the webinar, we HIGHLY RECOMMEND you do to get the most out of participating live.

Using Google Analytics to Grow and Engage Your Email List

$50

60-minute webinar with Eric Squair on Thursday, April 4 at 1:00 p.m. Eastern (10:00 a.m. Pacific).

Includes access to recordings for two weeks.

Eric-Squair-circle

Meet Eric Squair

Eric Squair helps clients make smarter decisions about their online work. One of his favorite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.

He has over a decade of experience working at nonprofits and as a consultant with organizations such as Greenpeace, Amnesty International, and several political campaigns.

Currently, Eric offers coaching and consulting on web analytics to nonprofits and independent businesses. You can find Eric online at datahabits.com

 

What Others Say About Eric's Webinars:

"This was a great webinar! Thanks so much to Eric for this presentation." - KW

"Even though the information is complex, Eric broke it down into meaningful sections that made sense. He presented very clearly." - LS

"Eric was an informed and detailed presenter." - DC

"Eric moved at a good pace and gave easy clear instructions. Really helpful!" - HP

"I learned helpful techniques quickly from Eric I can use to experiment with on my own GA account." - DR

Using Google Analytics to Grow and Engage Your Email List

$50

60-minute webinar with Eric Squair on Thursday, April 4 at 1:00 p.m. Eastern (10:00 a.m. Pacific).

Includes access to recordings for two weeks.

P.S. This webinar will be recorded and available to watch for two weeks, but you must register BEFORE the webinar begins.