If a blogger raved about how great your organization is (or ranted about something you did wrong), would you know about it? Who's starting conversations online about the causes you care about and who's talking back?

On November 13, 2008, Kivi Leroux Miller (Nonprofit Marketing Guide) and  Lindy Dreyer (SocialFish.org) hosted a free half-hour webinar on how to use social media tools to listen to conversations taking place online about your organization and the issues you care about - and to keep track of the online movers and shakers in your field.

We talked about why you should be listening to online conversations and how you can use what you hear to improve your nonprofit's programs and marketing. We also walked through how to set up several easy, free listening tools.

Watch the Half-Hour Recording (Windows Media Video .wmv)

Links to Tools We Covered

http://www.google.com/reader *

* You might enjoy this Common Craft video about Google Reader, too.

Two More Tools to Explore We Didn't Have Time to Cover

Twitter Search – See what people are saying about your organization and issues on the popular social site, Twitter. You can subscribe to your search results in your feed reader.

– Similar to Google Blog Search, Technorati is a blog search engine that also measures a blog's "authority" which is the number of other blogs linking to that website in the last six months.

Also see the SocialFish bibliography on listening and the WeAreMedia page on listening.