Four Ways to Get to Know Them Better
Rule number one in nonprofit marketing is defining and knowing your target audience. Who are you writing that newsletter for, or hoping will see that flyer? Who do you want to follow you on Facebook and Twitter?
Getting to know your supporters, volunteers, clients, and other participants in your mission is easy, if you build that listening and learning into your everyday work. I dedicated an entire chapter called "Listen to the World Around You" to this in my book, The Nonprofit Marketing Guide (Amazon).
Here are four of my favorite ways to get to know people better.
1. Be Curious, All the Time
2. Formalize that Curiosity
3. Convene Informal Focus Groups
4. Conduct an Online Survey
This article first appeared in Kivi's weekly Nonprofit Marketing Tips newsletter on July 6, 2011.