So your nonprofit has a website. Now what?
How do you get people to visit it?
There are lots of different strategies. But when you narrow them down to the lowest-cost and highest-impact options, you'll find the list is actually pretty manageable.
Here are my top three strategies for nonprofits to focus on when trying to lure new visitors to your website.
1) Search Engine Optimization (SEO). Make sure Google and the other search engines not only know about your site, but know what it's really about. Do you know your keywords and are you highlighting them correctly for the search engines?
2) Inbound Links. Quality links to your site serve two important purposes: First, when I'm on a website of an organization I trust, and they link to you, you automatically get some of that trust too. It's an online form of word-of-mouth marketing. Second, the search engines rely on links to help determine who gets on the all-important first page of search results.
3) Great Content. Does your site include the kind of information people are seeking when they go online? Are you listening to what others are saying in your field and talking about the hot topics too? Attract visitors by delivering the goods!
Learn more about improving your nonprofit’s website and online marketing during our weekly webinar series.