Presented by Kivi Leroux Miller

Thursday, October 5, 2023

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how you can tap into the potential of your zero-party data.

Registration for this webinar is $99.

Pass Holders, RSVP in the Learning Center

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Learning Center

Zero-party data is information that people actively and intentionally give to you (e.g., they tell you their preferences). It’s different from first-party data that you collect about them (such as which emails they opened) or third-party data (like data you access when buying online ads). 

Are you a nonprofit communicator trying to build more personalized and meaningful relationships with your nonprofit’s community? It’s time to explore the untapped potential of zero-party data in a brand-new webinar tailored just for you.

To build enduring engagement strategies, you need to understand the people you are communicating with. But we know from our Nonprofit Communications Trends Report research and decades of coaching nonprofit communicators that very few nonprofits are capturing or using zero-party data effectively.

During this webinar, we’ll show you how to start with your email list as the gateway to understanding, collecting, and leveraging zero-party data. You’ll see new ways to drive engagement and foster meaningful connections with your nonprofit’s participants and supporters.

This webinar is designed for communications directors in the nonprofit sector who have limited experience with zero-party data but manage email campaigns, websites, and social media for their organizations. If you’re eager to enhance your understanding of this freely offered data and how it can super-charge your engagement strategies, this webinar is for you.

What you’ll learn during the webinar:

  • Introduction to Zero-Party Data: Understand the fundamentals of zero-party data and how it differs from first-party and third-party data.

  • Effective Collection Strategies for Nonprofits:  Unearth practical, ethical, and affordable methods for directly gathering zero-party data from your supporters. We’ll explore interactive emails, surveys, preference pages, exclusive content, and much more.

  • Segmentation and Personalization: Discover how zero-party data can fuel more personalized communication strategies, tailoring your messages to individual preferences so people are more likely to respond to your calls to action.

  • Enhancing Engagement: Explore ways to effectively use zero-party data to boost engagement, drive donations, and achieve your mission.

Secure your spot now for this eye-opening webinar that will equip you with the knowledge and tools to harness the power of zero-party data for your nonprofit’s success.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the president of the Lexington Farmers Market Association (Lexington, NC) and co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.