TWO-PART WEBINAR SERIES

Presented by Kivi Leroux Miller

February 1st and 3rd, 2022

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to manage all aspects of your email marketing and communications for 2022.

Registration for this webinar series is $199.

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Recording available if you can’t attend live, but you must register before we close registration.

This is a two part webinar series. Part 1 takes place February 1st and Part 2 takes place February 3rd. Both webinars will begin at 1:00 pm ET (10:00 am PT)

This webinar series is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Learning Center

Why You Need to Attend This Webinar Series

Unbeknownst to many nonprofits, the emails you send to your mailing list go through an increasingly complicated and sophisticated obstacle course before landing in the inbox.

Much like the more familiar social media algorithms, inbox providers like Gmail, Apple, Outlook, and Yahoo are constantly tweaking the algorithms that decide if and when the emails your nonprofit sends will get delivered — or if they go straight to the spam folder.

Based on the data from our previous Nonprofit Communications Trends Report, we know that the overwhelming majority of nonprofits are either unaware of these changes or don’t know how to respond to them.

If your nonprofit doesn’t act to drastically improve your email engagement strategies, you will very likely bring on your own email apocalypse, where your nonprofit’s emails increasingly go directly to the spam folder, rendering your email marketing campaigns useless.

Nonprofit Marketing Guide’s founder, Kivi Leroux Miller, will explain what you need to know to maintain an engaged list of email subscribers so that your online fundraising, advocacy, and education campaigns are successful.

During this two-part webinar series, you’ll learn:

  • The concepts and best practices around email deliverability and sender reputation so that you can explain it to others

  • How to figure out who is engaged and who isn’t

  • How to create a re-engagement campaign

  • How to create a welcome series for new subscribers

  • Trends in email design for marketing and fundraising

  • The evolution of the nonprofit email newsletter

  • Current approaches to email appeals

  • Email content strategy advice

Don’t leave the future of your email communications and online effectiveness to chance! Learn what you need to know to manage your email program for long-term success.

BONUS!

Participants will also receive a copy of Nonprofit Marketing Guide’s 2022 Email Engagement Playbook, our annual guide with specific instructions and tips for improving your email marketing program.

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What Others Have Said About This Webinar

“Your org is losing hundreds of dollars in donations because of poor email engagement. This webinar will tell you why to change your email practices, what you need to change now, and how to do it so you get better email engagement. Put what you learn into practice and see better results! I always trust NonprofitMarketingGuide.com to have the most relevant training webinars for nonprofit marketers and communicators. Nonprofit Marketing Guide is my ‘go to’ resource to learn how to do something new or better in my career field.” ~ Scarlett Bauman, Air Force Enlisted Village

“Very practical information and steps to take! This webinar will explain the importance of list management and put you up to speed on best practices, as well as the steps to take to have a smaller, but engaged email lists that will make all the difference when it comes to your email deliverability and engagement.” ~ AG

“Great overview! You covered a lot and did it in a way that felt fresh and engaging — it kept my attention throughout. Not only is Kivi extremely knowledgeable, she’s also passionate about what she’s talking about. The rabbit hole of email marketing can be overwhelming, but Kivi’s energy and authenticity took the drama away and made me feel like I can DO this. Thank you!” ~ Katherine Rogers O’Brien, City of Lakes Waldorf School

“Super practical, informative, up-to-date and relevant info about email list management, easily implementable, simplified the whole mess and offered clear direction about what to do (and also how to sell it internally).” ~Jennifer Watson, Context Communications

“Well worth your time. Kivi, as usual, did a great job of taking lots of complex information and putting it all together for me in a concise manner.” ~ Jeanine Marlow, Habitat for Humanity of Rabun County

“Candid and engaging tutorial on your non-profit email list.” ~ NK

“Kivi makes this slightly-overwhelming challenge seem [almost] manageable! It’s a call to action for non-profit communication leaders to take responsibility for managing their email lists.” ~ Susan Haldane, Threads of Life

“A must watch!” ~ Lisa Biever, The Community Foundation of the Rappahannock River

“Enlightening and demystified some of the deliverability issues around email marketing. found the comments on frequency, personalization, segmenting by interest groups and sending welcome emails with a call to action, to be very helpful insights as well. Culling our big list is still intimidating but the case for doing so was well laid out.” ~ Caleb Cactle, Save Mount Diablo

“A fantastic webinar for those of us who have been in non-profit comms for a long time and who forget that technology changes the playing field.” ~ DB

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Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Second Edition – March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.