BRAND NEW 60-MINUTE WORKSHOP

Presented by Kivi Leroux Miller

Thursday, February 25, 2021

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn why email re-engagement campaigns are important and the process behind creating them before customizing our samples and templates to fit your organization’s needs.

Registration for this workshop is $49.

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Uh-oh. They’ve stopped opening your emails. You know it’s important to keep your email engagement high, so what are you going to do?

Ultimately, you’ll need to stop emailing people who are no longer opening your emails. But long before you get to that step, you can send them an email re-engagement campaign to win them back.

Sending an email re-engagement campaign to people who haven’t opened an email in several months is a best practice. Unfortunately, only 16% of nonprofits are sending one, according to the 2021 Nonprofit Communications Trends Report.

During this Jump Starter, you’ll receive:

  • Training on what an email re-engagement campaign is and how to set it up for your nonprofit.

  • Guidance on making important decisions before writing your re-engagement campaign.

  • Tips on how to identify your most popular content. What content can you offer that’s hard to resist?

  • Help considering the right tone of the series. Some re-engagement campaigns feel very personal and others not so much.

  • Our recommended process for managing what happens after you send your re-engagement campaign, whether they open the emails or not.

  • Sample email templates and questions to help you create your first drafts. You’ll get access to samples and templates for your email re-engagement campaign so you don’t have to start from scratch.

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What Others Have Said about Our Jump Starter Workshops

“I appreciate the interactive component of the Jumpstart workshop. It was valuable having the opportunity to apply what we are learning during the session. Instead of setting myself a reminder to “do this,” I came away with a framework I can put use almost immediately. Thank you! This is a great direction to take your training sessions.” – Holly Pattison

“I loved connecting with others. I can not say enough how much I like the dedicated work time.” – Beth Helmueller-Perkins

“I loved the hands-on time to start building something useful. And the general vibe felt more casual and accessible than a webinar, which was really fun and refreshing.” – J.G.

“My favorite part of the Jump Starter was receiving guidance and coaching, getting to talk with colleagues, and leaving with practical tools! This is an excellent companion to your regular webinars.” – Aimee Cotton Bogush

“I really loved the interactive style.” – Bethany

“It was great. The short session helped me realize it doesn’t take a lot of time to get these things done. These are a good companion to your lecture-style training. You all are my favorite!” – Leili Khalessi

“I liked this format – instead of just giving me ideas, it gave me space to start working with them in real time & ask any immediate questions that came up through that.” – Anna Mullen

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Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” second edition (March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.