Presented by Kivi Leroux Miller

Thursday, October 21, 2021

1:00 – 4:00 pm ET (10:00 am – 12:00 pm PT)

Learn how to use engaging content to build online campaigns that get measurable results.

Registration for this workshop is $249.

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Recording NOT Available. Please do not register if you can’t attend live.

If you are putting a lot of content out into the world, but you aren’t really sure if it’s making any kind of difference, it’s time to shift to a content marketing campaign mindset.

During this brand-new Master Class, we’ll show you how to look at the content you already have (or can get quickly) and to reshape it into a relevant, engaging campaign that draws people in.

We’ll show you how to create content in different formats and to share it across all of your online channels over several weeks.

We’ll also talk about how to both define and measure objectives for your online campaigns, so you know if they are working and how you can adjust them to be even better as you move forward.

During this Master Class, you’ll learn the five steps to take as you create multi-channel and multi-week online campaigns that get results. You’ll follow these five steps as you learn how to set up

  • An email list building campaign

  • A search engine optimization campaign

  • A thought leadership / media relations campaign

  • An educational outreach campaign

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What Others Have Said about This Master Class

“My favorite things were the break-out sessions and being forced to write! I liked working on real-world examples and then seeing the results and hearing others results, too. I found the Master Class even more helpful than your regular lecture-style training.” Whitney Smith, The North Carolina Arboretum

“I thought it was helpful real time ‘workshopping’ with others. You two are pros!” – Brooke Gilder, Greater Good Grant Consulting

“Good mix of theory and immediate hands-on practice.” – Estelle Jobson, The European Association for the Study of the Liver

“My favorite part was the opportunity to try out different styles of writing and hear the examples created by other groups. It didn’t feel like 3 hours.” – A.S.

“I found this Master Class more – WAY – more helpful than regular webinars. It kept me engaged and was more challenging and fun. I loved being able to put what we learned into action and connect with others in the workshop. Great, great job. Thank you so much!” – Katie

“The breakout rooms and a chance to dig in and do the work was my favorite part. We were a little shy to start with but warmed up quickly.” – O.B.

“I thought it was put together quite well. I appreciated the focus given to specific writing styles. I don’t think like that in my work. I do use the different styles but not so intentionally. “ – Beth Gibbins, Catholic Charities, Diocese of Des Moines

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More Frequently Asked Questions

What technology is used for this Master Class?

In addition to using Zoom, we will house the resources for the workshop in a Google Drive folder. (Pass Holders, you can find the resources in the All-Access Pass Holder Resource Library).

We may also use Mural and Mentimeter. These requires no download on your part though. You will just follow the link given during the class.

Is this Master Class recorded?

Unfortunately we do NOT record workshops since there is so much time spent in small groups. Do not register if you know you cannot attend live.

If something comes up we can send you all of the resources we shared as well as answer any questions you might have about creating your own communications plan.

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Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” second edition (March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.