Presented by Kivi Leroux Miller

Thursday, October 7, 2021

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn practical, strategic ways to track your communications work so you can learn what works and adjust for even better results. 

Registration for this webinar is $99.

Register Now

Recording available if you can’t attend live, but you must register before we close registration.

Trying to measure the results of your communications work can be overwhelming.

You don’t have the budget or time for the analytic research required to really prove whether your communications are raising awareness or creating community engagement. You could be lost forever down the deep data rabbit holes provided by Google Analytics and your email and social media platforms.

While all of this is true and daunting, it doesn’t mean that measuring your work is impossible.

In fact, there are many  important indicators of communications success that anyone working in nonprofit communications today can use to track their progress.

We’ll show you how.

During this webinar, you’ll learn about:

  • Several frameworks for measuring communications work, starting with “Activity, Reach, Engagement, and Impact.”

  • The difference between performance, predictive, and prescriptive metrics, and which ones you should use

  • How to find the just-right-for-you “goldilocks” indicators to track based on your specific objectives and abilities, without spending any additional money

  • Our menus of favorite metrics to select from, including recommendations for people thinking about measuring their communications work for the first time

With good data in hand, making the case for changes in strategy, more staff, and a budget increase becomes much easier. You can do this!

All-Access Pass Holders can attend the Dashboard Jump Starter on Thursday, October 14, where we will help you begin constructing a communications dashboard that can be used to report to your leadership and board. You must have a Pass to attend.

Register Now

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Second Edition – March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.