Executive directors and especially boards of directors love for you to “raise awareness” about your cause.
But what does that really mean anyway?
Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget.
And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers.
Being told to simply “raise awareness” is frustrating because it is a very broad and largely undefined goal.
There are, in fact, many things you can do — on a budget — to get the job done. And I am leading a free webinar on September 3rd, 1:00- 2:00 pm Eastern, to show you how you can please the higher ups without making yourself crazy or breaking your budget.
Webinar Take-Aways
During this FREE webinar, you’ll learn how to take the “raise awareness” mandate and run with it by:
- Figuring out what “raising awareness” really means for your organization.
- Taking that broad goal and turning it into more concrete actions that are easier for you (and everyone around you) to understand.
- Creating a “quick and dirty” plan that is strategic and meaningful, and yet specific enough to guide your day to day work.
- Picking from a menu of classic low-budget “awareness raising” tactics.
- Deciding how to measure your “awareness raising” progress without a budget for public opinion polling.
Bonus Materials:
- How to Respond When They Ask You to “Raise Awareness” — a Tip Sheet for Nonprofit Communicators
- 20 Ways to Raise Awareness on a Budget
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