What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause.

But what does that really mean anyway?

Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget.

And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers.

Being told to simply “raise awareness” is frustrating because it is a very broad and largely undefined goal.

There are, in fact, many things you can do — on a budget — to get the job done. And I am leading a free webinar on September 3rd, 1:00- 2:00 pm Eastern, to show you how you can please the higher ups without making yourself crazy or breaking your budget.

Webinar Take-Aways

During this FREE webinar, you?ll learn how to take the ?raise awareness? mandate and run with it by:

• Figuring out what ?raising awareness? really means for your organization.
• Taking that broad goal and turning it into more concrete actions that are easier for you (and everyone around you) to understand.
• Creating a ?quick and dirty? plan that is strategic and meaningful, and yet specific enough to guide your day to day work.
• Picking from a menu of classic low-budget ?awareness raising? tactics.
• Deciding how to measure your ?awareness raising? progress without a budget for public opinion polling.

Bonus Materials:

• How to Respond When They Ask You to ?Raise Awareness? — a Tip Sheet for Nonprofit Communicators
• 20 Ways to Raise Awareness on a Budget

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