Last week, Lindy Dreyer ( and I hosted a free half-hour webinar called “What’s the Buzz? Find Out Who’s Talking About Your Organization and Issues Online”  – or what’s called “social media listening” by the Web 2.0 cool kids.

We talked about why you should be listening to online conversations and how you can use what you hear to improve your nonprofit’s programs and marketing. We also walked through how to set up several easy, free listening tools.

If you missed it, you can watch the recording: What’s the Buzz? (Windows Media Video .wmv)

You’ll also find some good follow-up links here.

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