Content Marketing for NonprofitsJohn Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge.

But I did it, and John captured it wonderfully:

3 tips for email newsletters:

  1. Be all about the reader
  2. Quick read, skimmable
  3. One column, clean design

3 “musts” for better content marketing:

  1. Listen and understand your audience
  2. Solve problems, answer questions
  3. Repurpose content, you’re a media mogul

3 time-saving tools for newbies:

  1. Editorial calendar to stay organized
  2. Marketing bank for logos, photos, stories, etc.
  3. Quick and dirty marketing plan (audience, message, channels)

Check out our interview . . .


Published On: June 30, 2015|Categories: Communications Plans and Marketing Strategies|