John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge.
But I did it, and John captured it wonderfully:
3 tips for email newsletters:
Be all about the reader
Quick read, skimmable
One column, clean design
3 “musts” for better content marketing:
Listen and understand your audience
Solve problems, answer questions
Repurpose content, you’re a media mogul
3 time-saving tools for newbies:
Editorial calendar to stay organized
Marketing bank for logos, photos, stories, etc.
Quick and dirty marketing plan (audience, message, channels)
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