The Nonprofit Communications Trends Report

It’s the “Go-To” Source for What’s REALLY Happening in the World of Nonprofit Communications.

(And our most popular download of the year!)

Curious what other nonprofit communicators are thinking and doing? Need data on best practices? Looking for starting benchmarks? Need backup to get buy-in from your boss?

It’s all in the free Nonprofit Communications Trends Reports.

The 2021 Report is now available.

The data in the 2021 Report is based on an online survey completed by 547 participants.

What’s Inside

  • How the pandemic affected communications programs at nonprofits

  • New data on how easily nonprofit communicators can set boundaries at their work

  • New data on how communications team size affects their programs

  • Updated data on the communications channels and social media platforms that are most important to success

  • Updated data on how often nonprofits post to the various social media platforms

  • New data on the types of “raising awareness campaigns” being used

  • Updated data on nonprofit communicators’ salaries

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Previous Reports

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You can find all of the reports back to 2015 in our Free Learning Center. Become a Nonprofit Marketing Guide Member to access these reports and other free resources!

Where to Find What Data

In the 2020 Report:

  • New data on nonprofit communications objectives
  • New data on how nonprofits manage their email lists
  • New data on how nonprofits are engaging supporters on social media
  • Updated data on effective communications team models
  • The types of skills nonprofit communicators want to develop

In the 2019 Report:

  • New data on priority level, experience and effectiveness for 12 marketing strategies
  • Updated data on communications teams sizes, structures, and budgets
  • Updated communications team salaries, including regional differences
  • New data on writing skills, annual report formats, and the use of video
  • New data on organizational culture around communications work

In the 2018 Report:

  • Effectiveness on 12 specific communications goals
  • How much content teams typically create
  • How staff rate their levels of expertise on a dozen communications skills
  • The types of training communications staff get and who pays for it
  • Demographic data for nonprofit communications staff

In the 2017 Report:

  • The four models for how the majority of nonprofit communications teams are structured, including important differences
  • Extensive data on how nonprofit communications teams can measure their own effectiveness
  • Important differences in how communications directors, development directors, and executive directors view and approach communications work

In the 2016 Report:

  • Which communications channels are most important
  • What gets in the way of nonprofit communications success
  • The importance of a strong relationship with the executive director
  • Advice for executive directors on how to work more effectively with communications teams

In the 2015 Report:

  • The points of conflict in nonprofit communications
  • Portrait of a typical nonprofit communications director
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Other Popular Resources


The First 100 Days at Your New Nonprofit Marketing Job

Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, this free e-book will help you succeed.

Paperback Book

High-Impact, Low-Cost Ways to Build Support for Your Good Cause

A nonprofit’s real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded.


How to Raise Awareness E-Course

If you need to raise awareness but aren’t sure where to start or how to ensure your efforts pay off, take our free course to learn how. Free Membership required.