Email Metrics Explained

You don’t have to have a math degree in order to make sense of your email metrics. 

Understanding how people engage with your email content is extremely important in order to maintain a healthy email list. 

Find out which metrics you need to be tracking and how to do it in this free download.

Join the thousands of nonprofit professionals who use Nonprofit Marketing Guide for their training and professional development.


What’s Inside

This 28-page download will show you how to measure:

  • Open rates

  • Click-through rates

  • Click-to-open rates

  • Response or conversion rates

  • Bounce rates

  • Unsubscribe or opt-out rates

  • Complaint, abuse or spam rates

And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. We also share benchmarks from the industry.

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