Email Metrics Explained
You don’t have to have a math degree in order to make sense of your email metrics.
Understanding how people engage with your email content is extremely important in order to maintain a healthy email list.
Find out which metrics you need to be tracking and how to do it in this free download.
Join the thousands of nonprofit professionals who use Nonprofit Marketing Guide for their training and professional development.
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This 28-page download will show you how to measure:
And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. We also share benchmarks from the industry.
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Other Popular Resources
The Nonprofit Communications Trends Report
Curious what other nonprofit communicators are thinking and doing? Need data on best practices? It’s all in the free Nonprofit Communications Trends Reports.
The Nonprofit Marketing Guide
A nonprofit’s real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded.