Mixed Links for Nonprofit Communicators – September 21, 2018

It’s almost the weekend! Let’s wind down with some of the finest articles, posts, tips, and more from around the world of marketing and fundraising. We’ve got lots of stuff for you fundraisers out there as well as Facebook Live tips, the latest data on marketing, and how to fire someone (eek!). It’s time for Mixed…

Are Nonprofits Using Common Email Engagement Tactics?

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you.…

How to Maintain a Healthy Email List and Re-Engage Your Community

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability Who is engaging with your content How to re-engage those who aren’t What to do when they still don’t engage Join us TOMORROW…

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as…

Day in the Life of a Nonprofit Communicator – Nick Houser

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nick Houser has eight years’…

Mixed Links for Nonprofit Communicators – September 14, 2018

Happy Friday! Once again, I have scoured the web, only occasionally being distracted by cute puppies and Buzzfeed quizzes, to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… First things first, I hope everyone is safe and if you are interested,…

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

U.S. nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. It may…

Media Relations Without Reporters?!?

If you are… Tired of begging for media coverage Wondering how to engage social media activists and citizen journalists Or wanting more control over telling your own stories Then I have some good news! You don’t have to rely on journalists to cover your nonprofit and hope they get your story right. In addition to…

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.” In 2015, Oxford Dictionaries named emoji as its “Word” of the Year, when they moved beyond millennial messaging and exploded into the global mainstream. Today, emoji have made their way into…