Eliminate the Warm-Up!
Get Straight to the Point When You’re Writing While a warm-up is essential when you’re exercising, it only slows down your nonprofit writing. We often feel like we have to give our readers more background than they actually need. It’s that whole “Curse of Knowledge” thing we’ve talked about so many times. (The “Curse of…
When to Stop Snail Mailing and Emailing People, Part II
Last week, in Part I of this post, I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” In Part I, I talked about ways to approach this question with your email list. …
Just Do It Already!
Since 2013 we have been collecting and sharing Days in the Life of a Nonprofit Communicator. We created it as a fun way to help us better understand our community’s needs and to also let other nonprofit communicators know they aren’t alone in the crazy, chaotic world of nonprofit marketing and fundraising. And now it’s time…
Mixed Links for Nonprofit Communicators – July 13, 2018
Is this Friday the 13th is treating you kindly? Lucky you, I was able to find the best articles, posts, tips, and more from around the world of marketing and fundraising. We’ve got lots on social media this week with some email KPIs thrown in for good measure. It’s time for Mixed Links… If you are…
When to Stop Snail Mailing and Emailing People, Part I
If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means…
What’s “Complicated” at Your Organization?
I am working on a new webinar on “simple rules” for communications teams. Simple rules help you break down and speed up complicated processes so that you can make better decisions more quickly and get better work done faster. You can see some examples here and here. I would love to hear about what’s too…
Writing Assignment: Who Is Your Enemy?
You’ve probably heard that you need to make your supporters the hero of your story. It’s really at the heart of creating supporter-centered communications – talk about how awesome your supporters are for helping as opposed to how awesome you are. But every hero needs a villain, right? While you may not have a nemesis…
Day in the Life of a Nonprofit Communicator – Eugene J. Patron
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Eugene Patron is Communications &…
Mixed Links for Nonprofit Communicators – July 6, 2018
Hope everyone in the US had a safe Independence Day (and everyone else had a safe regular ol’ Wednesday)! I took some time out from BBQ and fireworks to find you the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we look at email, Instagram bios, help…