Nonprofit Explainer Videos: Two Examples from Feeding America

An explainer video explains who you are and what you do in simple and clear yet engaging language. Explainers can also cover concepts, problems and programs. I recommend one of two different approaches to explainer videos when organizations are trying to explain their missions: The Problem and Solution. In this type of explainer, you lay…

6 Proven Community Engagement Asks

An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work. You are asking people to do things that help build rapport with them over time, allow them to give in other non-monetary ways, and since these actions often take…

Doing More Videos: Getting Over What’s Holding You Back

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals. The amount of time that it takes to produce videos was the biggest barrier among today’s webinar participants.…

Easy Ways to Lower Your Stress Levels #NPCOMMLIFE

You’re rushed in the morning and you leave your raincoat or umbrella, and it, of course, rains. You didn’t get gas yesterday because you just wanted to get home after a long day and now you have to unexpectedly drive across town to take your child to the doctor. You didn’t prepare a blog post…

Mixed Links for Nonprofit Communicators – October 11, 2019

Happy Friday! It’s my birthday weekend and I already kicked things off with some tennis and mimosas (Nope, I can’t complain about life today!). I did not think to take a picture for the blog though so those are not from today sadly. I do want you to join in the celebration by becoming a…

Don’t Let Time Run Out…

If you have been a member of the Nonprofit Marketing Guide community for at least a few months, you know Kivi and I celebrate our birthdays with a big All-Access Pass Sale. It’s my birthday Monday so that does mean it’s time for a Pass Sale, but this one has an even bigger advantage… This…

7 Reasons Why You Might Just Love Doing Live Videos Instead of Recorded Ones

If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago. Here are the 7 reasons I like going live: There’s no…

You Need to Fix Your All or Nothing Email List

If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. Last week, I shared three great examples of unsubscribe…

Tips on Delegating #NPCOMMLIFE

Last week I talked about Decision Fatigue and how it can affect us. One of the tips to combat it was “delegate more.” When I worked in the corporate world, I managed the bankruptcy department of a mortgage company. We had to follow procedures to the letter or you could end up breaking the law.…