The Award for Best Pitch Goes To…
Rising Senior Chloe Greer! This is why… I’ve seen hundreds of good, bad and ugly nonprofit pitches as a media correspondent and former producer for the Public News Service. One report by Agility PR Solutions found that nearly half of all journalists worldwide receive more than 25 email pitches a day, while producing fewer than…
How Long Will That 64% Open Rate Last?
Back in February, I told you how we had started to segment our email list according to engagement levels, and how we had been sending our weekly e-newsletter in four batches: Hot (5 flames in our lead scoring tool within our CRM), Warm (3-4 flames) Lukewarm (1-2 flames) Cool (0 flames — even though they score zero, they are…
A Day in the Life of a Quarantined Nonprofit Communicator – Punita Khanna
Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Punita’s Bio: My name is Punita Khanna and I am Director of Community Relations for Dr. Susan Love Foundation for Breast Cancer Research. In this capacity, I build relationships…
Mixed Links for Nonprofit Communicators – July 10, 2020
Happy Friday, Friends! It was a very hot week where I live so let’s cool down with a refreshing beverage and the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have SEO and branding tips, dealing with negative comments on social media, and easy…
Try the “100 Days” Theme for Your Next Video or Email
Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. But we also have another “100 days” that is very timely right now .…
What Is Content Repurposing? A Strategy That Can Help You Work Less AND Get Better Results [$20 Webinar Tomorrow]
As a two-person company who puts out a lot of content, we really believe in repurposing. We rarely produce or publish a resource unless we know we can use it in a few different ways. Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the…
Share a Story for My Next Book?
I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! It’s 11 years old and definitely ready for a refresh! I would love to include as many of our nonprofit friends as possible in the new book. This is the one that’s…
A Day in the Life of a Quarantined Nonprofit Communicator – Melissa Kuper
Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Melissa’s Bio: Melissa Kuper is the Public Information Officer/Family Liaison at Spectrum360. She leads the internal and external communications, community and media outreach, and marketing for the Spectrum360 organization…
Mixed Links for Nonprofit Communicators – July 2, 2020
Just to confuse us even more on what day it is, I am here on a Thursday with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising instead of Friday. This week we have some insight into the Facebook Ad boycott, Instagram and script writing for video…