Mixed Links for Nonprofit Communicators – September 20, 2019
Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk blogs, nonprofit data security, making your day a little better, and more. It’s time for…
How to Connect Email Engagement to Your Big Goals
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…
Do You Need to Organize Your Images and Stories?
Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What…
How to Choose Between Two Words
Should it be this word or that word? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. As I was writing, I realized that I was using “from field” in many places, but “from line” in…
We Want to Hear How Your Day Is Going
How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day? Do…
Mixed Links for Nonprofit Communicators – September 13, 2019
Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots. It’s time for Mixed Links… Here is How 19 Brands…
What’s Your Fighting Message?
Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund “Fighting on all fronts” is the American Kidney Fund’s tagline so it makes sense…
5 Ways to Increase Your Email Open Rates
Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines Coupled with the From Line, your Subject Line is the other bit of text…