We’re Looking for a Graphic Designer

We want to add a new member to the Nonprofit Marketing Guide crew. Please share this with your freelance graphic designer friends! Nonprofit Marketing Guide LLC is seeking a graphic designer for a variety of projects, including Graphics for email promotions, landing pages, and online advertising Iconography for sections of our website and various training…

Mixed Links for Nonprofit Communicators – January 18, 2019

Did you have a good week, friends? It’s been a hectic one around here, but I still, of course, gathered the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have communications trends, conversion copywriting tips, and when to post on Instagram. It’s time for Mixed Links……

Five Features Every Nonprofit Annual Report Should Include

We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report,…

Three Reasons Why Your Nonprofit Needs a Podcast in 2019

Some people will find it hard to believe that one of my favorite podcasts is produced by AARP. Twenty-five intriguing episodes of The Perfect Scam podcast series can be found on the nonprofit’s website, and I binge listened to EVERY SINGLE ONE of them over the holidays.  From “Love Online Leads to International Lockup” to “A…

Stressed Out? 6 Books Nonprofit Communicators Should Read to Help #NPCOMMLIFE

In today’s edition of #NPCOMMLIFE, we suggest a few books you should read to ensure you are setting boundaries, overcoming fear, and preventing burnout. Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. This book provides easy to follow examples and a…

Mixed Links for Nonprofit Communicators – January 11, 2019

It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions? Follow these 6 Steps to a SMART New Year. Those responsible for fundraising will want to look at 3 Key Metrics…

The Managers and Boards That Don’t Care about Communications Results

It’s a management maxim: We measure what we care about, and we care about what we measure.   So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work? Odds are extremely low that they will come…

Writing More Visual Microcontent

Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense…

The Seven Writing Styles That All Nonprofit Communicators Should Master

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. 1. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. 2. Storytelling Nonprofit storytelling refers…