Mixed Links for Nonprofit Communicators – January 24, 2020
Ready to wrap up this week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? We have SEO advice, words to avoid, tips from The Bachelor and more. Before I get started, if any of you want to add to our photo collection of mixed drinks, feel…
How to Prepare Your Nonprofit for a PR Crisis
Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. A crisis communications plan ensures that you are ready if your organization is ever thrown into a situation when the news is bad — and a slow or ill-informed response can make the situation…
The Difference Between Content Marketing and Permission-Based Marketing
Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with…
Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month
I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause.…
Mixed Links for Nonprofit Communicators – January 17, 2020
Happy Friday, y’all! Let’s wrap up the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have Jedi Masters, social media trends, video ideas and more. It’s time for Mixed Links… For my fellow Star Wars fans out there, here are Seven Ways to Turn Marketing…
Online Fundraising Success When Surrounded by Skeptics
When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics,” we knew we had it. It’s the perfect description for this book about how to fundraise online even when no one else in…
The Nonprofit Email Apocalypse is Coming
For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. It’s not…
Download Your 2020 Nonprofit Communications Trends Report
It’s here! The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. It’s free to download. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. During…
What Wastes Your Time at Work? #NPCOMMLIFE
A few months ago, I shared some tips on how to establish boundaries with your co-workers. Well apparently a lot of you need those tips if CloudApp’s State of Productivity is correct. According to their infographic, other co-workers and social media are the biggest distractions at work. So let’s review those quick tips from Robin…