I don’t know if you feel it or not, but I certainly do: There’s a shift happening right now in the role of communications and marketing at nonprofits.
I think it’s because the end of the pandemic is finally in sight, even if it is still a few months off in many places of the country.
But we are close enough that many nonprofit leaders are starting to ask questions about what the next phase or generation or (I know, I know . . . ) “new normal” will look like.
So many nonprofit leaders FINALLY saw just how important their communications staff were to successfully getting their nonprofits through the pandemic. As they look forward, they are ready to think more strategically about the role of communications and marketing.
This is a good thing! I am seeing these conversations and questioning take place online. I’m hearing them in our various training and coaching programs. I’m getting a lot more inquiries about comms team coaching than I have in quite some time.
So if you are wondering if this is the right time to start some big conversations in your organization about the role of marketing in your organization or what you want to accomplish as a communication team, or how your team should grow and change in the coming months, the answer is Yes.
This is the right time.