As graphic design expert Julia Reich said in a guest post
she did for us last year,
People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. Loyalty leads to increased awareness, participation, and donations. A logo, as the visual representation of your nonprofit brand, is often the first touchpoint your audience will have with your organization. It should make a connection with the viewer by evoking an emotional response.
How do you think your nonprofit’s logo stacks up? If you are concerned your logo isn’t connecting with your audience like it should, you aren’t alone.
We’d like to invite you attend a free webinar Julia will be doing for us on Wednesday, August 22nd at 1:00 p.m. Eastern (10:00 a.m. Pacific) called Help! My Logo Sucks!
During this webinar Julia will:
- Elevate your knowledge of logo design, so you know what makes a good logo and what makes a bad one
- Look at lots of logos with us, and discuss why they work and why they don’t so you can put the theory into practice and have examples you can discuss with others — she may even look at yours during the webinar!
- Give you the ammunition you need to evaluate your logo and intelligently discuss it with your colleagues
- Help you see if you can get away with a quick fix versus a total logo overhaul, and what each process entails
Registration is free, but seats are limited. You can register by filling out the form below. (If you don’t see the form, click here.)