plastic kitchen timer on white background

How long should you spend working on an email newsletter? How much time do you need to invest in Facebook or Twitter to improve your engagement?

While we can give you rough, anecdotal answers to questions like these, I’d much rather see you answer the questions for yourself. With your real-life data, you can then make some decisions about where you should increase the time or decrease the time spent on certain tasks.

Creating your baseline is a great place to start, and you do that with time tracking software. Some people are religious about it (like the team at Big Duck); others (like me) tend to do more “spot checking” with careful tracking for only a few weeks here and there over the course of the year.

Just google “time tracking apps” and you’ll get several lists, but after trying several, my personal favorite is  You can use a combination of Projects, Clients, and Tags to identify the work and then pull reports on it.

How about you? Do you track your time regularly? What’s your favorite app? Please share in the comments.