If you aren’t reporting your communications results regularly to your management and board, you need to start.

Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too:

Not sure what you should measure? Start the discussion with these five questions.

One of those questions is about objectives for your communications plan. You have more options for objectives than you might think.

And if you get overwhelmed, go back to these three key concepts for measuring communications effectiveness.


Can’t see the video player? Watch here on Facebook.