Pass Holder ExclusiveJOIN US FOR THIS EXCLUSIVE EVENT FOR OUR ALL-ACCESS PASS HOLDERS

May 25th, June 30th, and August 1st

1:00 p.m. Eastern (10:00 a.m. Pacific)

Presented by Nancy Schwartz

Join us for this three-part webinar series and workshop and see the game-changing way to boost reach, results, and your colleagues’ skills and satisfaction.

Can't make these times? No worries! With an All-Access Pass, you also get recordings of all of our Training Webinars.

We can’t market or fundraise alone, especially since our colleagues are out there on the front lines talking about our impact (we hope) on a regular basis. Yet, all too frequently, we find ourselves in a tug of war with colleagues and just can’t find a way to “make” them into the:

  • Effective insight gatherers we depend on to accurately personalize our communications
  • Powerful messengers we need to strengthen key relationships and expand reach.

But there is a way to partner more productively with your colleagues—a doable, tested, and reliable path to building your all-organization team of confident, competent marketers.

Join me to get ahead of the game! This is a tested, reliable method of strengthening reach and relationships, but one used by very few nonprofit organizations. Lead on!

Passes start at just $99 for our Monthly Pass or you can save over 50%
with an Annual All-Access Pass for $699.

How to Register for These Webinars

  1. Click on any the Get My Pass Now button below
  2. Select the type of All-Access Pass you want
  3. Enter your payment information and select a password
  4. Check your email for instructions on logging in to your All-Access Pass Dashboard
  5. Registration will open about a week before each webinar. You will be notified via your Weekly Pass Update email.

Can't make this event live? No worries! As a Pass Holder, you'll have 3 months to watch the recording in our Pass Holder-Exclusive Webinar Archive.

More than Just a Webinar Series!

Because this is an All-Access Pass Exclusive Event, we can use the full range of Pass Holder benefits to help you. So in between webinars, you can ask Nancy questions via our private All-Access Pass Holder Facebook Group and download worksheets and other helpful tools via our Pass Library and Marketing Time Savers page.

You’ll not only get the training you need during the webinars, you’ll also get the support you need to implement your ideas and build your team!

Part 1: Build Buy-In & Support, then Design the Approach that will Work Best for Your Organization

ORIGINALLY RECORDED WEDNESDAY, MAY 25, 2016

In this webinar, you’ll learn how to tackle these key steps, illustrated by case studies:

1. How to build your case: The data points and models you need to convince leadership and colleagues that jumpstarting an all-org team of marketers is the best move ever (the greatest thing, IT REALLY IS!)

  • How social media has changed your organization’s voice and reach, and why that’s a real problem
  • Why building a competent team of employee insight gatherers and messengers is the most dynamic response possible

2. How to shape the right approach (before you start) to building buy-in and engagement, with the least work. Learn to assess:

  • How your organization’s culture works (and doesn’t) so you can jump on quick wins and are prepped to handle barriers that may emerge
  • What’s already working well—so you can do more of it

3. How to spearhead early adopters and visible models so you’re not going it alone!

  • How to recruit the right launch partners
  • How to activate your org’s leadership or subject experts to lead by example.

4. How to identify the best launch opportunity, timing, and team, since you can only launch only once.

Part 2: Jumpstart Your Insight Gathering Team  

ORIGINALLY RECORDED THURSDAY, JUNE 30, 2016

Stories are the easiest (and one of the most useful) types of insights your team can gather. I’ll walk you through the training that's worked like magic for so many organizations (How to Spot & Gather 5-Star Stories), so you can see exactly what works. You'll finish our session knowing how to energize and excite your team, and how to make it easy for them to do their best story gathering. You’ll finish ready to onboard your own story-spotter team.

In this webinar, you’ll learn:

  • How to recruit your first team of story gatherers
    • Select the right folks to kick start the program
    • Ask them to help (WIIFM)
    • Learn what’s in their way

 

  • How to show your team members they’re the gatekeepers of your org’s most powerful stories

 

  • How to find the right stories for your organization’s right-now focus
    • Six story types
    • Which story does what?
    • What makes a memorable story

 

  • How to gather the right ingredients to bring your stories to life
    • Core elements
    • Tools and templates.

 

  • Who does what for story development?
    • Workflow
    • Roles and responsibilities
    • More templates and tools.

Part 3: Recruit, Train, & Launch Your Team of Confident Messengers

MONDAY, AUGUST 1, 2016
1:00 p.m. Eastern (10:00 a.m. Pacific)

In this webinar, you’ll learn:

  • How to recruit your first team of messengers
    • How to select the right folks to kick start the program
    • How to ask them to help as effective messengers.

 

  • How to create the systems and tools that drive success (and save sweat for all of you), including:
    • Policies and guidelines
    • Tools and templates
    • Benchmarks to measure success
    • Roles and responsibilities

 

  • How to train and launch your team to be confident, motivated messengers.
    • Build on personal passions and skills
    • Design practice-based training
    • Provide easy-to-access, as-needed support

 

  • How to thank and reward your marketing team members so they stay focused, effective, and engaged.
    • Verbal appreciation
    • Recognition
    • Advancement

Everyone on your team can learn to gather the stories and insights you need, and deliver powerful messages—both so vital to expanding your reach and results with no extra budget or hires! The fact is, we’re so much stronger together.

PLEASE NOTE: Your Pass Must be Current as of July 20th to Attend Live

Nancy-Schwartz-circleLet’s join forces to build your skills and confidence in this high-potential but underused approach. Get ahead of the game! Can’t wait to work with you. - Nancy Schwartz

Marketing problem solver Nancy Schwartz helps nonprofit organizations hone messages and campaigns to grow loyal relationships with key supporters and inspire them to donate, volunteer and participate.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights, and passion guide clients up and over their most daunting nonprofit marketing challenges.

How to Register for These Webinars

  1. Click on any the Get My Pass Now button below
  2. Select the type of All-Access Pass you want
  3. Enter your payment information and select a password
  4. Check your email for instructions on logging in to your All-Access Pass Dashboard
  5. Go to your Dashboard and click the RSVP Now button and you'll be able to register for Part 1. (We will open registration for Parts 2 and 3 about two weeks before each event is scheduled to take place. Your Pass must be current for each event.)

Can't make this event live? No worries! As a Pass Holder, you'll have 3 months to watch the recording in our Pass Holder-Exclusive Webinar Archive.

More About the All-Access Pass

We have two passes to choose from. Our Monthly All-Access Pass gives you 30 days access to webinars, downloads, support, and more for $99 AND automatically renews so you don’t have to worry about ever losing access. Our Annual All-Access Pass will give you 365 days of access to webinars, downloads, support and more. At $699, you save almost 60% off the monthly price.

With both Passes, you are entitled to:

•    Attend all of the live webinars in our Training Webinar Series, including this one
•    Watch recorded webinars in our Webinar Archive
•    Download our e-books and other Pass-exclusive resources
•    Chat with nonprofit communications experts and fellow nonprofit communicators
•    Receive Weekly Marketing Time Savers such as templates, strategies, worksheets, and more