As I’ve mentioned before, I am writing the book version of Nonprofit Marketing Guide this summer, which will be published in Spring 2010 by Jossey-Bass, and I want to put your story in the book!
Right now, I’m most interested in “before and after” stories. Tell me how things used to be, what you did to change it (whys and hows are good too), and what things are like now.
Maybe you transitioned your print newsletter into an e-newsletter. Or decided to segment your target audience into different groups. Or convinced your boss to try blogging or Facebook. Or found a new way to spend less time or money on some aspect of your marketing program, and still got good (or better!) results.
Whatever it is, tell me your little before-and-after story. It doesn’t have to be great prose (that’s my job).
I want to include lots of anecdotes in the book from great nonprofits across the country, just like yours!
If I use your story in the book, I’ll send you a free copy when it’s published.