By Guest Blogger
If youâ€™re a later baby boomer, maybe you remember â€œThe Archiesâ€ singing their animated hearts out during the Saturday morning cartoons.
â€œSugar, Sugar . . . ah, honey, honey. You are my candy girl . . . â€
Now that youâ€™re a grown-up, working in the wonderful world of nonprofits, you may be singing that song quite a bit. Only itâ€™s this version:
â€œSugar, Sugar . . . ah, MONEY MONEY.â€
Thatâ€™s ironic, isnâ€™t it? The very term, â€œnon-profitâ€ conjures up an image of NO MONEY, little money, or at least, not thinking about turning a profit. Whatâ€™s that old saying, â€œMoney is the root of all evil?â€
But the joke is, â€œThe LACK of money is the root of all evilâ€ â€“ and we know, the lack of money is no laughing matter when youâ€™re trying to run a nonprofit. Money really matters. Every penny, every nickel, every thin dime must be spent wisely.
In Kiviâ€™s survey of upcoming webinars (do it now if you haven’t already), one topic focuses on getting the most out of your communications consultant. When I saw this, I wanted to grab my tambourine and sing, â€œ . . . you are my candy girl!â€
Spread the word, Kivi, and help save those dimes. I know that one message will be, â€œquantity does not equal qualityâ€ and another will be â€œlearn how to identify billable busywork.â€
Spreading your message is extremely important, and it doesnâ€™t have to break the bank if you know what you need â€“ and what you donâ€™t. You may only need a sprinkle of sugar and a dab of honey to sweeten your communications. The more you know about the sugar and the honey â€“ the more youâ€™ll get out off your candy girl (or guy.)