NEW 60-MINUTE WEBINAR
Presented by Erin Malone
Tuesday, August 18, 2026
1:00 – 2:00 pm ET (10:00 – 11:00 am PT)
Learn how to position your nonprofit as a go-to source of insight and expertise.
Registration for this webinar is $99
Recording available if you can’t attend live, but you must register before we close registration.
This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here.
Your nonprofit likely has expertise that could help shape conversations, influence decisions, and guide others in your field.
But expertise alone doesn’t make an organization a trusted voice.
Many nonprofits are doing important work, gathering valuable insights, and developing innovative approaches, yet struggle to turn that knowledge into visibility and influence. They know they have something meaningful to contribute, but aren’t always sure what ideas to share, who they should be trying to reach, or how to build recognition without creating a constant stream of content.
Thought leadership isn’t about becoming an influencer or publishing more content for content’s sake. It’s about helping the right people discover and benefit from your organization’s expertise, experience, and perspective.
Whether your goal is to become a trusted resource in your field, attract media attention, secure speaking opportunities, influence public conversations, strengthen your organization’s reputation, or build deeper credibility with funders and partners, thought leadership can help extend your impact far beyond the programs and services you deliver directly.
In this practical webinar, you’ll learn a step-by-step process for identifying the ideas your organization is uniquely positioned to share, deciding who you most want to influence, and creating a sustainable thought leadership strategy that aligns with your mission (and capacity).
You’ll leave with a clearer understanding of how to turn expertise into influence and a practical plan for positioning your organization as a trusted voice in the conversations that matter most.
During this webinar, you’ll learn how to:
Whether you’re just beginning to think about thought leadership or looking to strengthen an existing effort, this webinar will help you make more confident decisions about where to focus your time, how to share your expertise effectively, and how to become a more influential voice in your field.
Meet Erin Malone
Erin Malone is a Senior Adviser at Nonprofit Marketing Guide where she leads webinars, workshops, and community events.
With 20 years of experience in communications for nonprofits, unions, and foundations, Erin specializes in helping organizations transform their mission, vision, and aspirations into compelling stories that resonate with their audiences. Whether through message development, branding, content creation, media relations, or executive coaching, she works at the intersection of communications and organizational development to foster impactful change.
She is also passionate about empowering teams with the skills and confidence to communicate effectively.
Erin is currently based in Brooklyn, NY but hails from a tiny town in Southern Illinois. When not nerding out on the latest trends in communications strategy, you can find her in her garden, on the dance floor, or at her workbench cutting gems and alloying metals.
