Presented by Kivi Leroux Miller

Tuesday, April 25, 2023

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Get everyone on the same page, streamline content editing and review, and build a cohesive and consistent brand.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Learning Center

Are your communications a random mishmash of visual and verbal styles?

Are you trying to manage what feels like a content creation free-for-all, where co-workers do whatever they personally like?

Does it feel like you are forced into the same conversations — or arguments — about style, voice, and tone over and over and over?

Then it’s time to establish a Brand and Style Guide. This guide describes the look, feel, tone, voice, and style of your communications so that all of your content creators produce consistent, effective communications that require less editing and negotiating on your part.

Brand and style guides are an essential #CALMnotBUSY planning and collaboration tool.

During this webinar, you’ll receive:

  • Training on what a brand and style guide is and how to use it in your nonprofit.

  • Guidance on making important decisions before designing your brand and style guide, including

    • What problems are you trying to solve? Where do you need firm rules and where do you need suggested guidance? How much detail is required?
    • Where is the greatest need for consistency? Are you more concerned about the way things look, how programs and services are described, the style and tone of communications, or something else?
    • Just how much do you need? Will a cheat sheet do, or do you need a longer style guide? Or are you ready for a full-blown brand book?
  • Sample brand and style guide sections to help you create a first draft. You’ll get access to sample brand and style guide sections and templates so you can pick and choose what to include in your guide.

  • Links to plenty of real-world nonprofit style guides and brand books for inspiration.

Join us to learn how to create this essential part of your nonprofit communications toolkit!

BONUS! All registrants get a special invitation to join our exclusive community space where you can talk more about the brand and style guides and other topics with the whole Nonprofit Marketing Guide community. 

What Others Have Said About This Webinar

“My favorite part? Examples out the wazoo! Seeing a range of real-world approaches makes the process less overwhelming. This was an action-backed overview of key contents, critical decisions, and varied examples to jump-start thinking about style guide creation, with an impressive library of resources to dig into after.” ~ Laura McMillan, Save the Sound

“This was an excellent webinar. I loved seeing the very specific examples and thank you for sharing the Google Folder with more examples. I think this webinar was the perfect place to start when you need to put together your style guide.” ~ ABS

“So many practical examples. It really helps to see how others have approached things. This webinar set me up to successfully proceed with writing a brand and style guide. I got the resources, examples, best tips to get going…they’re practically holding my hand throughout the process.” ~ MA

“This webinar is a great starting point to kick off your style guide building. Thank you for the many tangible examples provided.” ~HS

“Comprehensive and informative, but presented in a way to make it feel manageable and easy to understand. Terrific overview and empowering.” ~ JB

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the president of the Lexington Farmers Market Association (Lexington, NC) and co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.