UPDATED 60-MINUTE WEBINAR

Presented by Kayla Hornbrook

Thursday, August 6, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how you may want to update your nonprofit’s brand and style guide this year.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events here. 

You probably have a brand and style guide of some sort.

But when was the last time you reviewed and updated it to ensure it’s still relevant and effective?

If your style guide needs a refresh, we’ve got you covered! We’ll provide the trends and data you need to make those updates and start any needed conversations within your organization.

We’ll start by sharing the brand and style guide trends we are seeing in the major sources many nonprofits rely on (e.g. in the AP Stylebook and the Chicago Manual of Style). We’ll also look at updates to many specialized guides that the nonprofit sector uses, too.

We understand that the idea of completely revamping a style guide is overwhelming. That’s why we’ll introduce you to a practical process that allows you to refresh your style guide without feeling overwhelmed. We’ll guide you through a step-by-step approach that ensures your style guide remains current and aligned with your organization’s evolving needs and broader language changes, all while minimizing disruption.

During this webinar, you’ll receive:

  • Language, word choice, and design trends:

    • We’ll share a list of changes that the major style guides have made recently and that you might want to change in your style guides as well.
    • We’ll also share the state of the current debate over language and word choices that are currently in flux.
    • We’ll share some design trends we are seeing that we think are especially relevant to nonprofits.

  • Our favorite nonprofit style guide sections for your inspiration. We’ll share some of our favorite sections from real nonprofit style guides that we think all nonprofits should consider using as inspiration for their own style guides.

  • How to develop an easy process for updating your brand and style guide over time to keep it current.

  • Need help getting started with a style guide? While this webinar won’t spend much time on the basics, we do have a lot of bonus resources we will share on the webinar for those of you who could benefit from our brand and style guide starter kit.

Join us to gain a deeper understanding of brand and style trends and how to embrace those in your own work.

What Others Have Said About This Webinar

“I learned so much! It never dawned on me to select AP, Chicago, or other style guide as part of our branding. It was eye opening. Thank you!” ~ Laura McAndrews Sammel,
Clear Lake Environmental Research Center

“Thank you! This was my first NPMG webinar as a paid pass member, and I loved it! This webinar will help you fine-tune and modernize your style guide. My favorite part was learning about resources I wasn’t aware of and learning the distinctions between the traditional “go to” style guides (e.g., Chicago Manual vs AP)” ~ CH

“This webinar is excellent. It offered a broad overview on the changes to style guides then provided some practical tips. And it motivated me to kick off this project, which had seemed overwhelming in the past.” ~ LH

“Great hour’s worth of things to consider when updating or creating your style guide” ~ JAS

“Loved all of the examples.” ~ MR

“I appreciate that this is tailored to a beginner like me, as well as some who are clearly more advanced and in larger organizations. It was a great overview of what a style guide entails and how to assess what might be practical for each individual organization. My favorite part was learning more about the process of voice / tone / style, but also learning about the resources available like AP.” ~ LM

“It was fantastic! Great inspiration and practical ideas for updating your style guide. Appreciated the discussion around language – both in reference to current politics, but also the need to review as usage changes over time.” ~ EH

Meet Kayla Hornbrook

Kayla Hornbrook has been in the nonprofit sector for over a decade. She’s worked as a communications department-of-one for local organizations and as a member of large nationwide advocacy teams. Kayla currently provides fractional and project based consulting services for nonprofits, small businesses, and other mission-driven groups.

As a Senior Advisor with Nonprofit Marketing Guide, Kayla helps folks who have to figure out how to do it all with very few resources. She knows first-hand how “other duties as assigned” can sometimes be the entire job, and thrives on helping nonprofit marketing and communications staffers with clarity, guidance, or just a friendly listening ear. She believes in both the power of automations and integrations to end back-office busywork, and in the need for agile solutions for people in the direct service field.

Kayla lives with her family just outside of Washington, D.C. When not working or with her kids she enjoys playing video games, running tabletop games, planning out travel, and walking long distances to find good cups of coffee.