TWO-PART WEBINAR SERIES

Presented by Kivi Leroux Miller

December 7th and 9th, 2021

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Stop reacting and be strategic! Learn how to build an editorial calendar that works.

Registration for this webinar series is $199.

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Recording available if you can’t attend live, but you must register before we close registration.

This is a two part webinar series. Part 1 takes place December 7th and Part 2 takes place December 9th. Both webinars will begin at 1:00 pm ET (10:00 am PT)

Here are the facts . . .

Nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones.

Editorial planning works.

An editorial calendar is a great management tool to help you feel more organized and efficient. But the right editorial calendar does even more than that. When you connect the dots between all the content you are creating in an editorial calendar, you are creating an even bigger, bolder, more powerful work product. You are also sewing together a story that your supporters and program participants will see and understand much more clearly. And you help your staff internally better understand how to help you tell that story too.

Whether you use it alone or with your whole team, managing your communications with an editorial calendar can greatly improve your effectiveness.

During this two-part webinar series, we’ll show you how to make your editorial calendar work for you.

During this two-part webinar series, you’ll learn:

  • What is an editorial calendar?

  • How do you set it up?

  • What goes on it?

  • Who is responsible for it?

  • Where do you begin if you’ve never done an editorial calendar before?

  • How can you resurrect an existing editorial calendar that’s just not working?

  • How the editorial calendar is a central tool in bringing CALM — Collaboration, Agility, Logic, and Methods — to your communications team.

  • The Rule of Thirds in editorial planning to embed strategy while maintaining flexibility.

  • How to maximize content repurposing so both you and your content are as efficient and effective as possible.

  • The power of a story arc to unify your editorial calendar.

  • How you can use the editorial calendar to smooth out your content creation, review and approval process.

We’ll also look at a few of the most common and affordable online tools for organizing editorial calendars.

  • Basic spreadsheets, like Excel or Google Sheets
  • Basic calendars, like Google Calendars
  • Project management tools, like Asana, Trello, Monday, AirTable and SmartSheets
  • Specialized tools like CoSchedule
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What Others Have Said About This Webinar

The webinar helped me realize that strategic communications doesn’t require magic abilities; anyone can do it if they get organized. It’s worth the time!” – Kimbal Cartwright, Common Ground

Very impressed.” – Jill Schacter, City of Evanston

Kick ass editorial calendar training!” – LB

Great – very informative! Kivi is also always helpful with managing expectations and letting us know it’s OK not to implement everything all at once, but the important thing is to pick something to start with and to start NOW.” – Michele Soli, Mi Casa Resource Center

Loved it!” – MW

“Great, practical tips. Very helpful!”

“It’s a how-to crash course on using an editorial calendar to plan ahead and prioritize to stop the endless cycle of putting out fires and putting strategic goals first. Thanks for a great webinar!”

“Useful and practical discussion about how to plan, how to make your editorial life easier, and how to use the process as part of your strategic planning.”

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Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Second Edition – March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.