60-MINUTE WEBINAR

Presented by Faigy Gilder

Monday, March 16, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to write copy that gets people clicking from your content and following through on your calls to action.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Pass Holder Only space in the community. 

You are doing important work and have lots of ways for people to be engaged in it. But people just aren’t responding to your social media posts, emails, and other content as often as you’d like . . .

One possible reason is that your microcontent — and especially your conversion copywriting — isn’t quite as strong as it should be.

Microcontent is the short but powerful copy that’s actually read. It includes headlines, email subject lines, and short social media updates.

Conversion Copywriting is persuasive writing that motivates immediate action like clicking a button or completing a form. These are two of the seven writing styles that every nonprofit communicator should master.

We’ll cover both during this webinar.

During this webinar, you’ll learn:

  • 25 different approaches —including the magic 6 — to writing microcontent that can be used everywhere, from printed headlines to email subject lines to social media updates

  • How to motivate follow-through by showing people how they can solve an urgent problem, presenting limited and doable options, and other techniques that elicit action

  • How to write what we call “ethical clickbait” — you want to draw people in and motivate people, but in a meaningful and engaging way that won’t feel like a trap or a con.

  • The latest data on how many words you should use in various places

What Others Have Said About This Webinar

“So many tips – particularly loved the suggestions about using consumer magazines and repurposing their headlines and how did I not know about the FB / Transparency pathway!!! Thank you, thank you, thank you, thank you.” ~ Catharine Stell, Southwest Human Development

“Concise, useful, digestible, informative.” ~ KB

“Kivi is an amazing energetic, realistic presenter. She knows her stuff and kept it very engaging and fun! This webinar is a great guide for understanding microcontent vs. content and how to use the microcontent to drive your conversion. I just wanted to share that learning that microcontent is a real, impactful thing was a very validating conversation to be a part of. I often feel like it’s overlooked by leadership as an effective tool to communicate with people and have been asked ‘not to overthink’ a subject line or the first part of a social media post, but it’s because if I can’t INSPIRE folks to read the content, they’re never going to CONVERT to a donor. Very helpful presentation!” ~ CH

“I loved how many clear examples and easy-to-use activities were given. I wouldn’t change anything.” ~AJ

“My favorite part was all of the practical examples you gave. We got actionable information with real-world scenarios.” ~ KM

“This was great! The speaker kept your attention.” ~ JB

“I loved it – informative, direct, creative ways to improve copy.” ~MFS

“A worthwhile hour of knowledge. You’re awesome, Kivi!” ~ RB

“Extremely informative and helpful.” ~TK

“Clear information delivered in an encouraging way, as usual.” ~ JW

Meet Faigy Gilder

Faigy Gilder has more than 15 years of experience in nonprofit marcomms, working as an in-house professional at diverse organizations before launching her digital marketing consultancy in 2022. She offers project-based fractional marketing services to mission-driven leaders and organizations who are stretched-thin so they can stop spinning their wheels and start gaining momentum.

Her journey began with a journalism degree and AmeriCorps service, followed by earning her MPA from the NYU Wagner in Public and Nonprofit Management and Policy. Most recently, she served as Director of Communications at a specialized bar association, managing everything from large annual conferences to comprehensive strategic planning.

As a Senior Advisor at Nonprofit Marketing Guide, Faigy brings an insider’s understanding of the unique challenges facing nonprofit professionals. She knows firsthand what it’s like to juggle marketing, communications, and development responsibilities while trying to maximize impact with minimal resources. Her specialty lies in helping overwhelmed teams create sustainable systems that work within real-world constraints. From maximizing Google Ad Grants to implementing AI-powered content automation, she focuses on innovative solutions that help organizations do more with less.

When she’s not working, Faigy enjoys meeting friends for coffee, crafting with resin, going for walks, painting in oils, and reading fantasy novels. She lives in Bergen County, NJ, with her husband, Ari, and their three rambunctious children.