60-MINUTE WORKSHOP

Presented by Kivi Leroux Miller

Thursday, July 18, 2024

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Find out which email metrics make sense for you to track and how to set relevant benchmarks.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Recording NOT Available. Please do not register if you can’t attend live. Current Pass Holders, RSVP for these events here

With open rates out the window, what email metrics should you really be tracking now?

During this Jump Starter for All-Access Pass holders only, we’ll help you sort through your choices to create an email metrics plan that actually works for you.

During this Jump Starter, you’ll receive:

  • Guidance on clarifying your “why” behind your email use. You can’t make decisions about metrics without first understanding your larger goals and objectives.

  • Narrowed-down-for-you choices of which numbers make the most sense for you to look at given your goals and objectives. We’ll explore metrics that fall under Activity, Reach, Engagement, and Impact for email.

  • A worksheet to help you start collecting that data so you can watch for trends over time and make better decisions. You’ll get private time to start the worksheet during the Jump Starter.

  • Guidance on setting targets and benchmarking moving forward.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

What Others Have Said about Our Jump Starter Workshops

“I appreciate the interactive component of the Jumpstart workshop. It was valuable having the opportunity to apply what we are learning during the session. Instead of setting myself a reminder to “do this,” I came away with a framework I can put use almost immediately. Thank you! This is a great direction to take your training sessions.” – Holly Pattison

“I loved connecting with others. I can not say enough how much I like the dedicated work time.” – Beth Helmueller-Perkins

“I loved the hands-on time to start building something useful. And the general vibe felt more casual and accessible than a webinar, which was really fun and refreshing.” – J.G.

“My favorite part of the Jump Starter was receiving guidance and coaching, getting to talk with colleagues, and leaving with practical tools! This is an excellent companion to your regular webinars.” – Aimee Cotton Bogush

“I really loved the interactive style.” – Bethany

“It was great. The short session helped me realize it doesn’t take a lot of time to get these things done. These are a good companion to your lecture-style training. You all are my favorite!” – Leili Khalessi

“I liked this format – instead of just giving me ideas, it gave me space to start working with them in real time & ask any immediate questions that came up through that.” – Anna Mullen

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the president of the Lexington Farmers Market Association (Lexington, NC) and co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.