Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.
You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie:
Email Metrics Explained
This 28-page download will show you how to measure:
- Open rates
- Click-through rates
- Click-to-open rates
- Response or conversion rates
- Bounce rates
- Unsubscribe or opt-out rates
- Complaint, abuse or spam rates
And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. We also share benchmarks from the industry.
Find Your Copy in the Free Member Resource Library
Looking for someone to keep up with best practices and the latest trends in nonprofit marketing and fundraising? We have you covered 24/7/365 with an Annual All-Access Pass. Now on sale for only $499. That’s a savings of $200 off the regular price and comes out to less than $10 a week. Sale ends January 6th, 2017.