I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back.

Here are the results . . .

Nonprofit Email Segmenting Infographic

 

Survey Findings At-A-Glance

  • Most nonprofits either have robust segmenting practices or none at all
  • Donation amount and action history are the most common segmenting methods
  • A lack of knowledge, data and technological ability most commonly prevent segmenting

Survey Methodology

  • 6 multiple choice questions delivered via email to SurveyMonkey
  • Data collected between March 19, 2014 and April 9th, 2014
  • 425 respondents, most with budgets less than $5 million

I hope you’ll join us for the webinar and learn how to put segmenting to work for you!

 

 

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